In This Core Business Guide 2:
Step 1 – Get It Right From The Start
Step 2 – How Will You Position Your Business
Step 4 – Your International Marketing Framework
Step 5 – Create Your International Communication Platform
- What choices do you need to make right in the beginning?
- What criteria are involved in your choice?
- How do you choose your communication platforms?
- What sort of a website should you use?
- What platform do you use to communicate with your international clients?
- What options do you have?
- How can I move forward if everything is in a foreign language?
 |
Get It Right From The Start |
Identify Your International Business Strategy
Are You An International Exporter?
 |
Are You An International Exporter?• Who do you sell your products and services to? • How do you sell them? • Can you go from an export business to an international business? Find out why you need to define this first. |
 |
How Will You Position Your Business? |
International Business Positioning
International Positioning Process Versus Branding
 |
International Positioning Process Versus Branding• Why is it important to have a process to verify your international positioning? • And why is it sometimes difficult to position your business in international markets? Read about why you need a process to establish and verify your international business positioning. |
 |
What Will You Say |
International Content Planning
Plan Your Foreign Language Content
 |
Plan Your Foreign Language Content• Do you think you will need a lot of translations? Read more about how planning your content can help you find the best communication platform for your strategy. |
Also read:
 |
Your International Marketing Framework |
Identify Key Elements Of Your International Marketing Strategy
3 Reasons To Start With Integrated Marketing
 |
3 Reasons To Start With Integrated Marketing• Why is it easy to implement integrated marketing right from the start? • How can integrated marketing help your international business? • Are you already doing integrated marketing without knowing it? |
 |
Create Your International Communication Platform |
Internationalize Your Website
If you are serious about developing your international business you will need a website that communicates well with both your domestic market and your international markets. It is possible to do this from one website. Some businesses need two websites or web pages. Sometimes your local markets simply need something very culturally specific. Websites like these tend to put off a large portion of your foreign visitors. This is where you need to look at internationalizing your website. Even the smallest touches can help. Learn more about this and find out what you can do to internationalize your website in the:
Business Guide – Website Internationalization
 |
Website Internationalization• How easy is it to set up an international website? Read about your international communication platform options. |
Localize Your Website
Website Localization usually comes after Website Internationalization. At least, this used to be the case.
If you are hesitating about whether a Localized Website is appropriate for your business, have a look at Sub Domains on an International Website, or even your current website. Search engines have improved international search results recently. This is a current trend to keep an eye on. An International Website with Sub Domains may be your better option, depending on your current and expected international market reach.
You usually need to know more about your international market to set up a Localized Website than you do with a International Website. If you do not have enough specific market knowledge for one country, and do not have the resources to get this knowledge, you may find it useful to start off with an International Website. But some companies start off with Localized Websites. Localized Websites are websites with one country URL, and targeting on country. They offer a distinct competitive advantage by bringing you closer to your foreign clients.
Business Guide – Website Localization
 |
Website Localization• When do you need to have a Localized Website? Read more about reaching specific foreign markets. |
Foreign Search Engine Submissions
Remember to investigate how to get maximum visibility in foreign countries for your web marketing. Read more about how to submit your website to foreign search engines.
Business Guide – Foreign Search Engines
 |
Foreign Search Engines• How easy is it to set up an international website? Read about your international communication platform options. |
 |
Begin To Develop Your International Mindset |
Other Things To Keep In Mind
Here are some other things you should keep in mind.
Cultural Differences In Standard Work Schedules
 |
Cultural Differences In Standard Work Schedules• Start developing your basic international skills. Read about how differences in work schedules is important. |
Job Titles For Different Cultures
 |
Job Titles For Different Cultures• How job titles can cover different job functions in different cultures. Read more on how to connect with the right people. |
 |
Bonus For Action Guide Subscribers
Free Fact Sheet – 7 Traditional Paths To International Business
This is a password protected bonus for Get International Clients Action Guide subscribers. All subscribers get weekly emails with tips on brainstorming questions, actions steps, and troubleshooting suggestions in this Action Guide. In addition, subscribers get free access to bonus reports, mind maps and fact sheets. Not yet subscribed to the weekly Action Guide? Then, sign up here to get your free bonuses.
 |
7 Traditional Paths To International BusinessRemember, this is for Action Guide subscribers only. You will need the password in your weekly email to access this bonus. |
More From Cindy
Interested in reading more on my personal opinions and experiences with culture customized content?
My Blog On Copywriting For International Markets – CindyKing.biz
 |
Even More Resources
My Own Business
 |
Course To Create Your Own BusinessA free internet course to learn how to structure a business |
Recommended Resource – FITA
 |
Useful Resource For International Trade• Come here to find other useful resources for international trade. |
Recommended Resource – Kompass
 |
Finding Information On Companies Abroad• A leading resource to find information on companies in other countries. |
Recommended Resource – Thomas Global
|
Resource To Find Companies In Other Countries• This is an online resource to find companies in other countries. |
Recommended Resource – Global Sources
 |
Resource To Find International Products And Suppliers• This is an online resource to help you find the contacts you need in your international markets. |
Recommended Resource – VIBES
 |
International Business & Economic Research• Find out more about VIBES – Virtual International Business & Economic Sources. |
Next Step
Core Business Guide 3 – Design Your International Visibility
 |
Guide 3 – Design Your International VisibilityInternational market research is easy, find out more here. |
Need Help?
Need instructions?
Need to see where this fits in?
Still confused? Review your answers in the first Core Business Guide
Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.7
{ 1 comment… read it below or add one }
If you are serious about developing your international business you will need a website that communicates well with both your domestic market and your international markets. It is possible to do this from one website. Some businesses need two websites or web pages. Sometimes your local markets simply need something very culturally specific. Websites like these tend to put off a large portion of your foreign visitors.