In Russia, Google holds a distant third place in the search engine domain.
Yandex is the country’s leading search engine and Rambler is second. Google only has 17% of the market share in Russia. Google is behind the two Russian Language sites that control nearly 75% of that market.
All told there are about 290 million Russian speakers worldwide in Russia and the former soviet satellite nations.
First Step – Russian Content Page
Submitting your website to the Russian search engines requires that your website have at least one page in Russian. The best way to do this is to create a new page or blog post that is a translation of your product descriptions or of the services that you offer.
How do you do this?
Go to the Google English to Russian translation page. You can find this page by replacing the ‘www’ with ‘translate’ in the Google web URL address on the top of your screen. Select English to Russian, paste in your text and hit enter.
The text is instantly translated and you have a Russian document to work with.
Like all web pages you must format the document with headers, include keywords and be sure to put important words in bold.
All these translations can be done with the Google translation tool and creating a page is only a little more difficult in Russian than in English.
Second Step – Submissions To Russian Search Engines
Once your Russian page has been created and is live on your website you are ready to submit your website to the two leading Russian search engines.
How To Submit Your Website To Yandex
To submit your Russian language page to the Yandex Webmaster Tool:
Go to http://webmaster.yandex.ru and paste in your URL on the line marked (URL) and enter the “captcha” code to prove you are a human.
Use the Google Russian to English translation page if you receive any message in Russian.
If you experience several error messages do not give up. Methodically work through the messages using the translation tool back and forth and you will get your web page registered on Yandex.
Submitting your website to Yandex like this takes well under 5 mintues.
Submitting your Website to Rambler
Rambler is the second most popular Russian search engine.
It will take a little bit more effort than the Yandex submission, but not speaking any Russian and relying exclusively on the online translation tools from Google, this can be completed in less than 10 minutes.
Following the detailed instructions outlined below, you will be able to register your website there in two minutes.
This is the Rambler Регистрация (registration) page:
- http://robot.rambler.ru/cgi-bin/addsite.cgi .
Each line of the registration page has been translated by Google and included below.
All you have to do is to identify the same field and enter in your appropriate data.
Remember this will be like the Yandex submission, Rambler requires you to submit one Russian language web page. You will need to link the Russian Translation web page you translated in the First Step.
Keep in mind that no translation tool is perfect, but these translations will get you through the process.
- Название сайта is your site name.
Choose an appropriate name and translate it into Russian.
- URL головной страницы is your site URL.
Here is an example of a translation glitch with online translation not working correctly: when translating this text from Russian to English in Google it came up with “URL pages headache”. Pretty sure that is not 100% correct.
- Описание translates to description.
Include descriptive 2 paragraphs; again translate using the Google translation tool.
- Контактное лицо is your contact person.
Give the same contact person you would list in English, or your site administrator.
- E-mail (or E-mail Контактное лицо) is the email address of the person listed as your site contact.
Finally, there are 2 buttons at the bottom of the form.
- Choosing the button on the left submits the site it probably means submit.
Finally… after you hit that button on the left you should get to a page that shows:
§ Ваша страница принята к регистрации и будет рассмотрена вближайшее время. which means that “your page is accepted for registration and will be reviewed shortly”.
Now Your Website Is Visible In Russia
Isn’t Russian an easy language to work with?
You have just opened your website up to an extra audience of 203 million Russian speakers.
For more tips and how to’s on getting your website visible in foreign markets, go to the Foreign Lingo page at www.cindyking.biz
• Easy International Leads With Foreign Search Engine Submissions
• Knowing How Your Foreign Prospects Use Their Search Engines Can Get You More International Clients
• How To Submit Your Website To German Search Engines For More International Business
• Get Your Website Into China Through Baidu
• Website Internationalization Guide
• Plan Your International Sales Road Map
Be sure to check out the other elements you need to plan your international sales strategy.
{ 19 comments… read them below or add one }
One small correction – not “головной страницы”, right – “главной страницы”
Vovan’s last blog post..Kiev, Capital of Ukraine in 1983
Thank you for the correction Vovan, but “головной страницы”, (even if it is wrong) was on the page that I copied. Since this article is written for peolle who don’t read Russian I have to leave the incorrect text.
For other readers parent page, right -” – “главной страницы” means homepage and “головной страницы”, means parent page.
If you are interested in Culture, Life, News: From Russia with Love you can visit Vovan’s site.
Hi,
I am using
http://www.mobilefish.com/services/submitsite/submitsite.php to submit my URLs in several search engines and directories all for free.
While your solution is interesting, it is only for the American market.
Hi, Cindy,
do you know in % the russian search in english language ?
very helpful your russian instructions !
Fabio
It think It cannot harm your site if you only submit to good engines. SEO Geni automaticly submits your website in realtime to all 92 local google search engines in every country for free!
Great post. I never knew how to do this and will give it a try.
I think I’ll be signing up for your newletter – you seem to have your shit together.
I have been working on getting my pages ’seen’ by the Russian search engines. This is one powerful solition, Im glad you posted it.
Cheers
Hi Mike!
Glad you liked the idea. Let us know how you get along over there.
Very useful, I have been trying to figure out some of these foreign search engines and this helps a lot.
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I translated my home page into Russian with Google translate and followed your instructions and I was told this:
This URL is outside the domain of CIS countries, while our robot was unable to recognize the Russian text in it.
So it does not work for me. Then what do I do?
Это действительно делает работу
Hoping for international success.
Hi! I was surfing and found your blog post… nice! I love your blog.
Cheers! Sandra. R.
To Cindy: Great idea and resources. A note: translate.google.com is great to translate a page, so there are Russian words in it, but the translation is very clunky and useless for marketing purposes. If somebody wants to enter in the RU market, she or he should find a live person not only to translate the text, but to rewrite, so it becomes appealing for the Russian businesses/consumers. Businesses have to hire you, Cindy, to explain how communications are different between USA and Russia.
To Sharon: Maybe your text encoding wasn’t set in Cyrillic? One of the possible reasons.
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Thank you very much. This was a great help.
Indeed, these are 2 largest search websites in Russia. Will you be posting more tutorials about submitting your website to other national Search Engines?
thnx for the tip!