As a small business, if you want to get more international clients on a budget you will create a multicultural or international marketing campaign using internet marketing.
If you really want to get clients fast you will need the special turbo power of adding integrated marketing to the mix.
Multi Channel Marketing
What is integrated marketing? Well first lets start with the support system: Multi Channel Marketing.
Marketing today is carried out using different communication channels. Here is a list of different channels, by no means complete:
Some online sales channels:
- Websites,
- Blogs,
- Emails,
- Ezines,
- Text messages,
- Viral eBooks,
- Online catalogues,
- YouTube,
- Squidoo,
- Craigslist,
- Ebay
Some offline sales channels:
- Retail stores,
- Catalogs,
- Letters,
- Brochures,
- Newsletters,
- Business cards,
- Business post cards.
Using different channels to sell to your clients is referred to as multi-channel marketing.
Is Multi Channel Marketing Your Marketing Destination?
So if you have launched a multicultural internet marketing campaign, you might think it is simply a question of using a variety of communication channels and your message will get through better.
Well no. You might get lucky and you might create some buzz simply by using different marketing channels. But you would be wasting an even bigger opportunity.
There are two main reasons:
- Different cultures respond to different channels. One channel might work best for you in one country and not in another country. You need to identify these channels.
- You can actually use the different channels to help you stimulate feed back. You can create ways to move your readers through different channels to find out which channels work best in which market segments.
Integrated Marketing
There are two main reasons why an integrated marketing plan is a good investment for businesses that want to expand internationally.
Identify Best Foreign Communication Channels
First of all, an integrated marketing campaign will help you to identify the channels that work well for you in each of the foreign countries you are targeting.
If you are using a multicultural internet based integrated marketing campaign in English, targeting a broad English speaking audience, you will find out which marketing channels work best for you in each country.
You can then wisely invest in a creating culturally specific content for the marketing channel that works in each foreign market.
Platform For International Lead Generation
The second reason is, using different marketing channels gives you platforms to create movement between the different channels.
You can stimulate movement using various tools, such as free reports, surveys, fun tests, anything that can interest your reader enough for him to go to your other marketing touch.
This is important, because it takes a little longer to develop the trust you need for international clients to buy from you. You will need a number of client touches before he will buy from you.
Using these different tools and different channels in different kinds of marketing is called integrated marketing.
This is your internet marketing lead generation plan.
An Integrated Marketing Plan Is All About Strategy
Here are a few questions to help you get started before setting up your integrated marketing plan.
- Where is your reader when he visits your business?
- What does he need to hear right now?
- What does he want?
- How can I get him to trust me where he is now?
- What does he need to hear next?
- How can I get him interested in the next thing I want to say to him?
It Works!
A multicultural internet marketing campaign that incorporates the right integrated marketing strategies for your particular markets is a real international lead generation device. This is an easy way to find out if your products or services have markets abroad.
If you test it, tweak it and get it right, it works. You will get more international clients.
Read The Whole Story
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This is part of the Get International Clients Business Guide 4 Build Your International Marketing Strategy Be sure to check out the other useful tips to build your international marketing strategy |
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