Quick answers to…
Your Frequently Asked Questions
This is part of a series to answer the questions readers leave on my blog and business directory.
If you have a question you would like to have answered, related to international business development, cross-cultural marketing or international sales communication, simply leave a comment here below and I will get back to you.
Today’s question is:
What are the first steps in creating an international marketing blog?
This is an interesting question that came in last week.
Before creating a business blog for international audiences, be sure to thoroughly do your groundwork. This will get you on the right track from the start.
Identify Your International Business
There are two things you have to determine right from the start.
You need to identify which kind of international business your company is able to do at present. You need to know why you want to create an international marketing blog. Read more here:
You then need to clearly identify which type of marketing you will be using. Again read this to help you clarify your direction:
Identify Your Audience
Once you know where your business lies, you then need to research your target market’s needs.
You need to determine whether
- You write one blog to target one broad international audience, or
- You use cross cultural marketing skills to target one specific country and culture at a time.
The Right Communication Platform
A blog is a great business marketing tool in many countries.
But it may not work well in the country you are targeting.
Have a look at the different Cultural Web Tools in the link below. These web tools are categorized by different cultural behaviors.
Is a blog an appropriate vehicle in your target market?
Easy With The Right Ground Work
The answers to these questions gives you the information you need to identify the right answers to your next set of questions:
- Which language you should use
- How often you need to write
- Who should write the blog
- What to write about
- How to inspire interaction
Pimp Your International Marketing Blog
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Guide To Cultural Web Tools• How can you tweak your web site to improve your cross-cultural communication?Lots of tools here. |
Read The Whole Story
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This is part of the Get International Clients Business Guide 4 Build Your International Marketing Strategy Be sure to check out the other useful tips to build your international marketing strategy |
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And this is also part of the Get International Clients Business Guide 2 Plan Your International Sales Road Map Be sure to check out the other useful tips to plan your international sales. |
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Still confused? Review your answers in the first Core Business Guide
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{ 2 comments… read them below or add one }
How you think when the economic crisis will end? I wish to make statistics of independent opinions!
I’ve got a problem of identifying audience. How can I calculate the exact number of possible customers and blog popularity