How Do You Create An International Marketing Blog?

Quick answers to…

Today’s question is:

What are the first steps in creating an international marketing blog?

This is an interesting question that came in last week.

Before creating a business blog for international audiences, be sure to thoroughly do your groundwork.  This will get you on the right track from the start.

Identify Your International Business

There are two things you have to determine right from the start.

You need to identify which kind of international business your company is able to do at present.  You need to know why you want to create an international marketing blog. Read more here:

• The 7 Traditional Paths To International Business Development

You then need to clearly identify which type of marketing you will be using. Again read this to help you clarify your direction:

• 5 Traditional Marketing Steps To Become An International Business

Identify Your Audience

Once you know where your business lies, you then need to research your target market’s needs.

You need to determine whether

• You write one blog to target one broad international audience, or
• You use cross cultural marketing skills to target one specific country and culture at a time.

The Right Communication Platform

A blog is a great business marketing tool in many countries.

But it may not work well in the country you are targeting.

Have a look at the different Cultural Web Tools in the link below.  These web tools are categorized by different cultural behaviors.

Is a blog an appropriate vehicle in your target market?

Easy With The Right Ground Work

The answers to these questions gives you the information you need to identify the right answers to your next set of questions:

• Which language you should use
• How often you need to write
• Who should write the blog
• What to write about
• How to inspire interaction

Pimp Your International Marketing Blog

Guide To Cultural Web Tools • How can you tweak your web site to improve your cross-cultural communication?Lots of tools here.

Read The Whole Story

This is part of the Get International Clients Business Guide 4 Build Your International Marketing Strategy Be sure to check out the other useful tips to build your international marketing strategy

And this is also part of the Get International Clients Business Guide 2 Plan Your International Sales Road Map Be sure to check out the other useful tips to plan your international sales.

Need Help?

Need instructions?

• Instructions on how to use Your International Sales Road Map

Need to see where this fits in?

• A complete list of current Core Business Guides & Sub Guides for Your International Sales Road Map.

Still confused? Review your answers in the first Core Business Guide

• Core Business Guide 1 - Discover Your International Business

Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.

Cindy King is a Cross-Cultural Marketer and International Sales Specialist, with over 25 years field experience in international business development. Find out about how Cindy can help you get international clients