How Do I Get International Business?

Quick answers to…

Today’s question is:

How do I get international business?

I often get emails and comments with this vast open-ended question.

The readers who ask this particular question are often from small companies and they come from various different countries. They already have a product or service they want to sell. That is why this question makes me think they are looking for a miracle… …Some low cost, low effort solution to bring hungry customers to their doorstep. But, an international business takes work.

First you need to get a few answers to your questions.  And you need to do a little work. The very first step you need to do to get international business is to carry out thorough international market research. If you are still wondering how to get international business it is quite simply because you have not done enough market research. International market research is not difficult in itself. And yes, I still say this even if you do not speak the language or understand the culture. The real hurdle is inaction… …Or taking the wrong action by immediately jumping into a sales strategy without any market research at all. In order to find out what you need to do to get international business, you first need to carry out some international market research.

If you have done some international market research… and you still do not know how to get international business, you probably have not done enough research.

International market research is about taking action within a systematic process.

• This process needs to be systematic because you need to get market research from different angles.
• This process needs to be repeated, simply because you need to go through a learning curve and adapt to new markets. You cannot expect to gain intimate market knowledge the first time through the market research process.

Instead of asking how to get international clients… …Ask how you can get the information you need on your target markets. The answer to this question will give you the information you need to begin to get more international business.

First Review These International Basics

Guide 1 – Discover Your International Business • Do you need to review the different international marketing steps and the different steps to becoming a global business? Have another look at the brainstorming questions before continuing.

Key International Resources You will find more information here to help you expand your business into foreign markets

Then Read More About International Market Research

International Market Research Guide International market research is easy, find out more here.

Tagged as: faq, international business