International Web Marketing

by cindy on 25 July, 2008

Last updated 27 October 2008

In This Business Guide:

Step 1 – Define Your International Sales Strategy

Step 2 – Create Your International Web Marketing Plan

Step 3 – Website Design For International Business

Step 4 – Use Video Marketing To Get Closer To Foreign Prospects

Step 5 – Submit Your Website To Foreign Search Engine

Step 6 – Break Through Foreign Language Barriers

Step 7 – Design Your International Web Visibility

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This International Web Marketing Guide covers the various aspects of International Business Development through good Internet Marketing practices.

Remember to fit your International Web Marketing into a global International Marketing strategy. This is where many online businesses fail. International business expansion requires an international marketing strategy. You can begin your international business development through international web marketing, but you will need more than this to develop your business.

Review all of the different marketing elements of your international marketing in the Business Guide 4 – Build Your International Marketing Strategy.

Basic knowledge of website design is important for anyone interested in using international internet marketing to develop business internationally.

One of the first steps you need to take is to look at your current website. You need to evaluate whether you will use a separate international website or whether you will internationalize your current website to communicate with your foreign markets. This is not an easy decision to make. There are several factors involved.

Your international expansion will probably lead you to create separate websites for each country you market to. This is called Website Localization.

And the next step is to have one global website where all of your visitors can find a direct link to their countries website in their own language. This step is called Website Globalization.

Website Localization and Website Globalization is much easier if prepared through the initial Website Internationalization phase.

Understanding basic website design best practices helps for both your domestic marketing and your international internet marketing.


First Step

Define Your International Sales Strategy

Internet gives you a whole new set of international sales strategies. Your web marketing plan is based on your international sales strategy.

Get Your Front End Acquisition Strategy For International Clients

Get Your Front End Acquisition Strategy For International Clients

Get Your Front End Acquisition StrategyFor International Clients



Second Step

Create Your International Web Marketing Plan


Is International Marketing On The Web Different?

Is International Marketing On The Web Different?

Is International Marketing On The Web Different?


Third Step

Website Design For International Business


Website Design For International Business

Website Design For International Business

Website Design For International Business

How is your website visible in other countries?

What are the key elements you need to review, even if you think you have them right?

What can you do to improve your international presence?


Fourth Step

Use Video Marketing To Get Closer To Foreign Prospects

Video Marketing combined with Cross Cultural Marketing expertise can get your more international clients faster.

Business Guide – Video Marketing

Video marketing

Video Marketing

Is your international web marketing cutting edge?

Are you also targeting your international clients in your video marketing?

How can video marketing can reach wider audiences?


Fifth Step

Submit Your Website To Foreign Search Engine

Read more on why you should submit your website to foreign search engines and how to go about doing it yourself.

Business Guide – Foreign Search Engines

Foreign search engine submissions

Foreign Search Engines

Are you reaching international clients through organic search?

Do you want a simple way to open your website to international audiences?

Would you like to get beyond the language barriers for foreign search engine submissions?


Sixth Step

Break Through Foreign Language Barriers

I have written a series of articles on my personal blog, www.cindyking.biz These articles cover the foreign language barriers you can encounter when targeting international markets online.

Topics covered include:

  • Getting Your Computer and Keyboard To Work With Foreign Alphabets
  • Using Online Translation Tools

You can find these articles under: Foreign Lingo

Seventh Step

Design Your International Web Visibility

Don’t forget to review this Business Guide on how to give your website international visibility.

Business Guide – International Web Visibility

International web visibility

International Web Visibility

How do you know if your international clients can find you?

What do you need to do to make it easy for them to know you are there?

Find out how to design your website for international visibility here.


Keep Reading

More From Cindy

Interested in reading more on my personal opinions and experiences with culture customized content?

My Blog On Copywriting For International Markets – CindyKing.biz

Cross cultural marketer and international sales specialist


Read The Whole Story

This is part of the Get International Clients Business Guide 4
Build Your International Marketing Strategy
Be sure to check out the other useful tips to build your international marketing strategy


Need Help?

Need instructions?

Need to see where this fits in?

Still confused? Review your answers in the first Core Business Guide

Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.

{ 1 comment… read it below or add one }

Rajendra Dhakal 30 September, 2008 at 10:48 am

Hi ! Dear,
i’m also getting more traffics from internet web marketing but not able to get outside of asia, how can be increased outsider visitors….

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Get International Clients Cindy King is a Cross-Cultural Marketer and International Sales Specialist,
with over 25 years field experience in international business development.
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