Guide 8 - Improve Your International Business Development

Last updated 6 November 2008

In This Core Business Guide 8:

Step 1 - Review Your Basics

• Your International Mindset
• Review Your Product For More International Sales

Step 2 - Increase Your Cultural Appeal

• Cultural Web Tools
• Cultural Perceptions Of Voice

Step 3 - Deepen Your Connection

• Building Trust With International Clients

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During this last step of the International Sales Road Map, you need to look at your international sales results and analyze your tracking and statistics in your viability analysis.

You need to find ways to improve your results. Try to get better in tune with your foreign market. There a many questions to ask during this phase.

Review Your Basics

Your Basic International Business Strategy Is Key To Your Success

Your International Mindset • Why is your international mindset key to your international success? • How do you acquire an international mindset? Read more… especially if this is your first time around the 8-step International Sales Road Map..

Review Your Product For More International Sales • What changes to your product can increase your international sales? • Are you positioning your product correctly for your international market? Read more… a few tweaks in how your sell your product might be all you need for more international sales..

Increase Your Cultural Appeal

Cross-Cultural Marketing Web Tools

Use These Tools To Refine Your Cross-Cultural Marketing

Cultural Web Tools • How can you tweak your web site to improve your cross-cultural communication? • How can you create trust more easily in your different foreign markets? • How can you connect faster with your international clients? Learn how to apply cross-cultural behavioral traits when using your web communication tools for more international sales.

Cultural Perceptions Of Voice • Can you recognize your own cultural perceptions to differences in speech? Read about how differences in the way we speak can lead to miscommunication.

Deepen Your Connection

Building Trust With International Clients

In international business development you constantly need to work on:

• Building trust
• Reviewing your international communication
• Improving consistency and clarity in your communication

Building Trust International Clients • How do you build trust with your international clients • What can you do today to improve your communication with foreign clients? • Are you interested in building more trust with your international clients? Read this to learn how to build trust and find out what tools you can use

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Interested in reading more on Cindy’s personal opinions and experiences with culture customized content?

Here are some articles from her blog:

CindyKing.biz Cross-Cultural Communication

Next Step

This is not the end of your International Sales Road Map!

Once you have completed all 8 steps, do not think you can stop. The key to pinpointing the best offer you can make to your international markets, is to create one ongoing process where you:

• Interact with your international prospects
• Get feedback relevant to your business
• Improve your marketing, and sales offers

So what is your next step?

Your next step is to start all over again, at the beginning with the Core Business Guide 1.

Discover Your International Business Briefly review your product. Then repeat the rest of the steps again, and again.

Keep your International Sales Road Map constantly in action.

Will you ever need outside help?

This depends on your particular business. And your ambitions. Review the first 2 steps in the first Business Guide carefully. The right answers to these questions will guide you in making the right decisions.

Yes, there is a learning curve to expanding your business into different countries and cultures. It is not insurmountable. In fact, it can be extremely easy through methodical steps.

Set up a process and keep taking action.

Keep running through this 8 step process until it become second nature.

I am very interested in hearing your stories. So please let me know how this International Sales Road Map has helped you to develop your international business. Either leave your comments below, or email me.

Need Help?

Need instructions?

• Instructions on how to use Your International Sales Road Map

Need to see where this fits in?

• A complete list of current Core Business Guides & Sub Guides for Your International Sales Road Map.

Still confused? Review your answers in the first Core Business Guide

• Core Business Guide 1 - Discover Your International Business

Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.

Cindy King is a Cross-Cultural Marketer and International Sales Specialist, with over 25 years field experience in international business development. Find out about how Cindy can help you get international clients