Guide 4 - Build Your International Marketing Strategy

Last updated 14 August 2008

Your international business success depends on finding and using the right international marketing mix both for your business and your international clients.

An effective international marketing strategy is based on several different marketing strategies including:

• Traditional international marketing - for the core strategy
• Cross-cultural marketing - to get the right communication
• Strategic marketing - to get your message right
• International web marketing - for easy international business development
• Lead generation marketing - to leverage your web marketing and bring in clients
• Multichannel marketing - to create intimacy with the right marketing mix

This guide will review all of the different marketing strategies for you to create an effective international marketing strategy.

Review General Plan

Plan Cultural Marketing

Internet marketing makes international business development possible for everyone. But you need to use internet marketing strategically in order to develop your international business. Especially if you are relying solely or heavily on internet marketing without any offline marketing in your foreign markets.

Choice Of Internet Marketing Methods • How much choice do you have in marketing methods? • Is your choice of marketing methods important in international business development? • What web marketing methods should you choose for international business development?

Use A Multicultural Internet Marketing Strategy To Develop Your International Business • How does a multicultural marketing strategy help you develop your international busienss? • Why should you use multicultural marketing? • Does multicultural marketing fit into your international business strategy?

Turbo Charge Your Multicultural Internet Marketing To Get International Clients • How can you boost your international marketing? • Is there a quick fix for your international marketing? • How do you get the most out of your international marketing?

Find Your Marketing Mix

Multicultural Marketing & Cross-Cultural Marketing

• Do you know the difference between Multicultural Marketing and Cross-Cultural Marketing? • Do you know when you should use them? Find out how to get more from the right cultural marketing.

International Web Marketing

Use this guide to help you plan your international marketing plan:

• Do you know how to pull all of your different international marketing pieces together? This guide shows you how

Multichannel Marketing And The Right Marketing Mix

Creating an international lead generation or sales system through internet marketing becomes a reality with the right marketing mix. Once you have the foreign market feedback, once you develop some cross cultural communication skills you will be able to identify the marketing mix you need to get your market to respond to your offers.

• Do you know how to communicate with different countries? This guide shows you how

Develop A Marketing Plan For International Sales

International Lead Generation

With the right marketing mix you can create an online lead generation machine.

• How can your international marketing bring in sales? The answer is here.

Create Marketing To Stimulate International Connections

Build Trust With These Tools

There are a few ways to build trust. Consistency and clarity are the two main factors contributing to trust in international communication. Here is how you can build trust through consistency:

Building Trust With These 3 Changes In Your Communication Will Get International Visitors To Listen To You • How do you build trust with your international clients • What can you do today to improve your communication with foreign clients? • Are you interested in building more trust with your international clients?

Once you establish your first regular communication plan you will need communication tools: Case Studies can be used for marketing to both your domestic markets and your international markets. If you already have some case studies with your domestic clients remember to make these visible to your international readers. Of course you should aim at getting a variety of case studies with international clients. But their main value in an initial international business plan lies in their trust building capacity.

Case Studies - Best Small Business Tool For Building Trust In International Clients • Do you have a trust-building strategy in your international marketing plan? • Do you know the best trust-building tools you can use for international clients? • Did you know that this same tool is also a great trust-building tool for all of your clients?

Case Studies - Easy Small Business Strategy Strengthens International Client Relationships • Do you need to build stronger relationships with your international clients? • Would you like to kill two birds with one stone and use one trust-building and relationship-building tool for all of your clients? • Is your company already using case studies for international marketing?

Design International Web Visibility

Your international business development relies on good web marketing practices. Good web marketing can challenge some businesses. With international business development not only do you need excellent web marketing practices, but you also need to tweak your web marketing for international audiences.

This Business Guide tells you how to give your website international visibility.

• How do you know if your international clients can find you? • What do you need to do to make it easy for them to know you are there? Find out how to design your website for international visibility here.

Finished?

Next Step

• How can you connect with your international clients? • What communication do you need to connect with international markets? • What is the secret ingredient for great international communication? Read about how to create your international marketing strategy.