Guide 3 – Design Your International Visibility

by cindy on 1 August, 2008

International Web Marketing

In This Core Business Guide 3:

Step 1 – Get To Know Your International Markets

Step 2 – Improve Your International Communication

Step 3 – Get Ready To Meet Your International Markets

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What do you need to know before starting your international sales road map?

  • You need to find out about your new international markets.
  • To do this you need to get used to different languages and different cultures.
  • Your market intelligence will help you to determine the right visibility for your business
  • You then need to determine the best web visibility you need to sell to your new international market.

This step is where you discover the right strategy for your international visibility.  This is centered around you and your international business strategy.  It gives you the information and guidelines you will need later when you:

  • Build your international marketing strategy in step 4
  • Connect with your international markets in step 5
  • Analyze your international viability in step 6
  • Run your international sales strategy in step 7



First Step Design Your International Visibility

Get To Know Your International Markets


Research Your International Markets

This is a vital part of this International Sales Road Map.

International market research challenges many people.

  • Do you have market research procrastination?
  • Do you rely solely on online research for your international business intelligence?
  • Are you blocked by the cultural barriers that separate you from your international business opportunities?
  • Or do you create cultural barriers yourself?

And yet, international market research is not difficult. The hardest part is the very first step.  It is jumping in and finding the first two or three key information contacts.  And you need real human contact to be of value.  With people in and from your foreign target market.

And international market research does not stop after the first initial market analysis.

An international business needs to constantly seek up-to-date information from each international market. This does not always need to be in depth information.

This is why it is important to develop a regular schedule and a systematic process to keep in touch with your international markets.

Your international business success depends on regular international market research.

Learn how to create an easy process for your international market research :

Business Guide – International Market Research

International market research

International Market Research

International market research is easy, find out more here.

Continue to develop your international market research skills until they become second nature for your business.



Second Step To Design Your International Visibility

Improve Your International Communication

Get Used To Foreign Languages

  • Would you like to sell to foreign countries?
  • Are language barriers keeping your back?

I see many companies procrastinate because they create their own barriers.

  • Even if you cannot speak a foreign language you can still carry out a large amount of online research using free international tools.
  • And if you speak English, there is still a fair amount of research you should be able to do by phone.

Don’t slow down your international business development simply because everything seems so foreign. Start using the free translation tools for initial market research. Use the information you get from your online research to start phone research in your target market.

Seek out contact from your new international market.  You will soon get used to navigating around foreign languages.

Business Guide – Free Translation Software

Using free translation tools

Free Translation Software

International market research is easier and faster with free translation software tools find out how to use them here.



Third Step To Build Your International Marketing Strategy

Get Ready To Meet Your International Markets

Get International Web Visibility

  • How are you going to communicate with your new international markets?
  • How do your future international clients want to hear from you?
  • How can you leverage international web marketing in your chosen market?

First, as you research your new foreign market, you will need to give some thought about how you are going to communicate with your new target market.

You also need to decide on how to create your international web visibility.

Plan Your Foreign Language Content

Plan Your Foreign Language Content

Plan Your Foreign Language Content

Do you think you will need a lot of translations?

How can you plan your foreign language content to save you time and money…and give you a better sales message?


Business Guide – International Web Visibility

International web visibility

International Web Visibility

Your website needs to be tweaked for maximum international visibility find out what you need to do here.

First Step To Discover Your International Business

Bonus For Action Guide Subscribers


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What You Need To Know Before Starting Your International Business

This is a password protected bonus for Get International Clients Action Guide subscribers.

All subscribers get weekly emails with tips on brainstorming questions, actions steps, and troubleshooting suggestions in this Action Guide. In addition, subscribers get free access to bonus reports, mind maps and fact sheets.

Not yet subscribed to the weekly Action Guide? Then, sign up here to get your free bonuses.

What You Need To Know Before Starting Your International Business

What You Need To Know Before Starting Your International Business

Remember, this is for Action Guide subscribers only.

You will need the password in your weekly email to access this bonus.

More From Cindy

Interested in reading more on my personal opinions and experiences with international visibility?

My Blog On Copywriting For International Markets – CindyKing.biz

Cross cultural marketer and international sales specialist


Even More Resources

Recommended Resource – Everything International

Everything International

Russow’s International Business Links

A resource of useful links for international business research

Recommended Resource – Small Business Administration

Research Source For Small Businesses

Build Your International Marketing Strategy

Have a look at the resources available at this independent US agency.



Recommended Resource – News Directory

News Directory

Find International Newspapers And Magazines

Read the same online news sources and magazines your international clients read.

Next Step

Core Business Guide 4 – Build Your International Marketing Strategy

Build your international marketing strategy

Build Your International Marketing Strategy

What information do you need to know before starting your international business expansion?

How can you get the information you need?

Read about how international market research will help you plan your international visibility.


Need Help?

Need instructions?

Need to see where this fits in?

Still confused? Review your answers in the first Core Business Guide

Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.

{ 1 comment… read it below or add one }

Online cazino 30 April, 2009 at 1:17 am

Thanks for this article.
Good comparison and straight forward arguments.
Now this in my rss reader.

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genotteuncell

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Get International Clients Cindy King is a Cross-Cultural Marketer and International Sales Specialist,
with over 25 years field experience in international business development.
Learn how you can get more international sales