GIC Newsletter 28th April 2008
Get International Clients Newsletter
In This Issue: 
In This Issue: Regular Weekly Columns:
- Recent Get International Clients Blog Topics
- Foreign Trivia
- Example Of Websites With Global Business
- Q & A
- Are You Missing International Business Opportunities?
This Weeks Feature Article:
Recent Get International Clients Blog Topics
- How An Information Product Strategy Develops Lead Generation Beyond Your Current Borders
- How Offline Businesses Can Learn From Infopreneurs To Develop Outside Markets
- Don’t Get Trapped Into Thinking All The SEO You Need Is The Non-Tech Easy Organic SEO Based On Valuable Content
- Adapt Your Own Communication For International Business Success Like The Professionals
- The Three Factors In Finding The Right Marketing Mix For Your International Business Expansion
Read more on www.getinternationalclients.com
Foreign Trivia
Foreign Trivia Which country can boast to have invented the telescope, the microscope and the mercury thermometer?
Send your answers to cindy@cindyking.biz with “Foreign Trivia” in the subject line.
Answer to last week’s trivia question: Which French Poet died this past week? He was a man of culture in action and he was quoted in last weeks Get International Clients newsletter. - Aime Cesair
Feature Article
One Simple Way To Build Trust In International Clients
Trust is the weakest point in cross cultural communication. In this week’s Q And A I talk about how clarity and consistency can be used to nurture the online environment for trust. There is also one tool you can use:
Case Studies
Case studies tell the story of why your product or service is right for your prospects. This works just as well for international clients…if they are clear and consistent of course.
If you have case studies from any foreign clients, your international prospects will notice this. Even if the case study was in another country.
So, do you have any foreign case studies?
Most people don’t. Don’t worry; a variety of domestic case studies will also do the trick.
By being aware of the extra value your foreign case studies will have, it merits special attention to have a systematic case study request plan ready.
A systematic case study plan initiated at the time of sale will do wonders for your international business development.
Initiating your prospect/client at the time of sale tells him you care. It strengthens your client relationship
If you implement a systematic case study plan at the time of sale, you will get several case study elements. Some of your clients may not be willing to commit to a full case study. Not to worry. There are three variations of the case study.
- The most sought after is the long format case study with the full story and results outlined. This can be used printed out or in PDF format online by your sales teams, on your website and even as a call to action.
- A short story testimonial is a few short paragraphs long. It can be used in your monthly newsletter, your ezine, in a sidebar in your promotional material online and offline.
- The shortest form is a quote. Some quotes can be as long as a short story testimonial. The more specific the quote the better for you, highlighting the type of information you would have in a full length case study. Quotes are the most versatile benefit of having a systematic case study plan. These can be used to build your credibility in almost all of your international communication tools.
What To Ask At The Time Of Sale
Remember to ask for permission to use your client’s full name, location and some contact details if possible. A quote without at least the name and location will lack credibility.
Photos and audio testimonials are great to add as well and can add even more appeal to your online marketing.
And what happens if your international client says he is not interested in your case study program when you mention it to him at the time of sale?
Or what if you forget to ask?
Follow up at the appropriate time, when enough time has elapsed for him to evaluate your product and ask him another question.
Ask him for a referral. Does he know of any other companies in his country who could benefit form your product?
All of this dialog with your international clients should be easy. It will create dynamic relationships with your clients. And you will learn more about your international markets.
Use this action-incentive tool in addition to prospect-generating monthly international communication tools as part of your International Business Development Strategy.
Cross cultural communication does have its challenges. There are tools you can give yourself to smooth over these challenges.
Next week we will look at a tool to create consistency and further improve trust in your international environments.
Example Of Websites With Global Business
It can be daunting when starting out. How do you go about creating a good global website and then culturally customized websites?There are many steps a company takes to become totally international.To give you an idea of what is recognized as a global website, have a look at another company website:
But the pleasant experience starts when you see each country page is translated with all of the countries into the local language. The “international” link on the top left is also translated.
There has obviously been some thought into the country list. I was surprised to see Belgium listed down twice – once in each of its languages. But then Switzerland was only listed in two of its four official languages.
Outside of the country selection menu, this website feels very easy to navigate. This might be expected in a gaming environment, but you don’t always get such ease of navigation in global websites.
Xbox uses the same template throughout all of the localized websites.
John Yunker researches and publishes a list of the best globalized websites.
Q And A
Q And AQuestion: How do you attract international business online?
Answer: This is a vast question.
The first thing to do is to take a very close look at your current communication.
There are two key factors in gaining trust across cultures: clarity and consistency. What this means is your standard communication may work well for your domestic markets. But your current communication may be raising issues of trust, or rather lack of trust, in different cultures.
The easiest way to eliminate natural resistance to trust in cross cultural communication is through clarity and consistency. The easier you can make your communication, in the clearest of language possible, the better others will understand you.
Being forthcoming is also part of clarity. For example, if you do not have all of your information translated into a foreign language. Give a simple explanation in the appropriate place.
A lack of consistency actually tends to make the reader question his trust in you. Therefore consistency helps to build trust.
Apart from that, the right product, the right offer and good international internet marketing mixed with a little offline marketing will help you to attract international business online.
Read more on Get International Clients.
If you have a question on how to get more international clients, leave your question at cindy@cindyking.biz .
Are You Missing International Business Opportunities?
Are You Missing International Business Opportunities? King Business Tools makes International Communication Affordable even for Small Businesses
King Business Tools’ Monthly International Content Creation Packages integrates Internet and Traditional Marketing Strategies for international lead generation. We provide companies like yours with an affordable way to create a business presence in foreign markets fast.
The International Business Idea Factory run by King Business Tools covers expertise in North American and European business expansion.
cindy@cindyking.biz or +33 6 98 91 86 11 Cindy King is based just south of Paris, she runs King Business Tools, a French Company, to provide European and North American companies.
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