GIC Newsletter 19th May 2008
Get International Clients Newsletter
In This Issue: 
Regular Weekly Columns:
- Recent Get International Clients Blog Topics
- Foreign Trivia
- Example Of Websites With Global Business
- Q & A
- Are You Missing International Business Opportunities?
The Different Definitions and Meanings Of Color In Cross Cultural Communication
Recent Get International Clients Blog Topics 
- Website Design - How To Hire The Right Website Designer For Your International Audience
- Resource Guide - Translation Widget
- The 7 Traditional Paths To International Business Development
- Small Business Action Strategy For First Time International Business Development
- Website Design - How To Speed Up Your Website For All Of Your Visitors
Foreign Trivia 
Britain's tallest cathedral is 123m tall. Where is it ?
Send your answers to cindy@cindyking.biz with “Foreign Trivia” in the subject line.
Answer to last week’s trivia question: Of these universities, which is the newest: Salamanca, Paris' Sorbonne, Oxford, Bologna? The Sorborne. It was founded in 1257. Bologna in 1088. Oxford in 1167. Salamanca in 1218
Feature Article
The Different Definitions and Meanings Of Color In Cross Cultural Communication
- Eskimos have many different words to describe snow and its color.
- In India the different variations of the color brown are described with precision.
- Germany – Death, grief, hopelessness and formality
- Mexico – Mourning and respect
- United States – Death, sophistication and formality
- United Kingdom - Death and formality
- Purity in western cultures
- Death, rebirth and serenity in India
- Victory and purity in Africa
- Death, mourning and purity in ChinaVirginity in the United States
- Black on red – symbolizes happiness in China
- Red on white – symbolizes celebration in Japan
- sincere of heart or “red heart”
- a perfect stranger or “red stranger”
- stark naked or “red naked”
- “a blue-eyed outsider” is a white Caucasian
- “blue breath” is an anxious sigh
- “a blue things shop” is a vegetable shop
- “a blue tower” is a brothel
- “to drive black” is to drive without a license
- “a black seer” is someone who has a television but doesn’t pay the TV license and it also refers to a pessimist.
- “a black sender” refers to a private broadcasting station
Example Of Websites With Global Business
It can be daunting when starting out. How do you go about creating a good global website and then culturally customized websites?
There are many steps a company takes to become totally international.
To give you an idea of what is recognized as a global website, have a look at another company website:
Q And A
Question: How do you target global markets?
Answer: This question can be misleading? And I don’t have your company background.
First of all you need to establish your current position. See the article on Get International Clients on the 5 Traditional Marketing Steps To Become An International Business.
Read this article to find out where your company falls.
As you are a GIC reader, I will assume that you currently have products selling to a domestic market and you do not have many international clients.
Your next logical step is to move from Domestic Marketing into Export Marketing.
In Export Marketing you will be selling your domestic products to clients abroad.
And the step after Export Marketing is International Marketing.
In International Marketing you will adapt your products, or create new products for one or two countries.
It is not easy to jump from Domestic Marketing right into
International Marketing. This takes significant international market research and time to find the right product.
Start with Export Marketing, use this as a phase to learn about your foreign markets and move towards International Marketing.
The first thing you need to do is to make sure your website is friendly to all of your visitors, both domestic and international visitors.
Read more on how to internationalize your website and have a look at The First International Action Plan here
Read more on Get International Clients.
If you have a question on how to get more international clients, leave your question at cindy@cindyking.biz .
Are You Missing International Business Opportunities? 
King Business Tools makes International Communication Affordable even for Small Businesses
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International Sales Road Map
8 easy steps = 1 cycle = lather - rinse - repeat
| → Your article resource | = www.GetInternationalClients.com |
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Cindy King is a Cross-Cultural Marketer and International Sales Specialist,
with over 25 years field experience in international business development. Learn how you can get more international sales |

































