Empathy with foreign clients can improve your cross-cultural communication and increase your chances of more international sales. So, let’s have a closer look at empathy.
What is empathy?
Empathy is the capacity of putting yourself in another person’s position and understanding his point of view.
Empathy is a key element of good cross-cultural communication.
First, let’s look at what empathy is not…
Empathy Versus Sympathy
Empathy is sometimes compared to sympathy.
But, there is a difference between the two. And from an international business perspective, in my opinion empathy does not have many similarities sympathy.
Empathy is about seeing the differences and understanding the other person, his situation, how he thinks, and how he reacts.
In business situations you usually empathize with someone without sympathy.
And this helps you to create stronger business relationships with international clients.
Objectivity In Cross Cultural Empathy
What happens when you have trouble finding empathy for your international clients?
Well, the reason why people encounter difficulties in understanding foreign markets is often linked to cross-cultural barriers.
In international sales, cross-cultural communication can bring in instant barriers making it difficult to empathize.
The problem occurs when your own cultural responses rush to the front. This is when you lose your objectivity.
To empathize with different cultures you need to make sure you do not have any of your own cultural filters blocking your cross-cultural connection. And if you are still having trouble working towards empathy, simply:
- Shift your mindset towards more objectivity – this is usually all you need.
Curiosity Leads To Understanding
Once you mind is open to understanding different cultures, it is easy to move along the path towards finding empathy with your international clients.
And what do you need to do to find empathy?
- Simply be curious
- Ask questions, lots of questions
- Keep your objectivity, so you can dig deeper until you truly understand what makes your international client tick.
More From Cindy
Interested in reading more on my personal opinions and experiences with cultural communication and international sales?
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This is part of the Get International Clients Business Guide 5 Connect With Your International Markets Be sure to check out the other useful tips to connect with your international markets. |
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