Have you got your online international sales strategy all wrong?
This article is part of the Guide To International Lead Generation, which is just one of the marketing strategies in the Business Guide 4 – Build Your International Marketing Strategy essential for effective international business development. Be sure to check them both out.
Trend Towards More International Business
Most online businesses today want to get more international business through their website.
The fact is international business counts more today than every before. It often represents more stability through times of domestic economic instability. And we are going through some unsettling times.
Let’s do a little international market brainstorming.
- What kind of international marketing pipeline do you need?
A Communication Platform Only
The easiest communication platform for you to use to reach international prospects is your company website. Everyone can see your website. But don’t forget your website is only a communication platform.
- Are you concentrating on your communication platform rather than your marketing pipeline?
You need more than a platform to create a different source of revenue. So the next question is:
- Is your international internet marketing getting you more than just international visitors?
This is where a fuzzy ground often appears. It appears in this middle ground between:
- Using a website as a platform for international communication
- Having an effective international sales system
Where does this fuzziness come from?
Your Current Marketing Pipeline
The answer lies in the answers to these questions:
- Are you getting any international leads or inquiries at all?
- Do your inquiries and leads quickly fall aside?
- Are you only getting inquiries?
- Are you getting sales-ready leads?
- Are you making any sales through online contacts?
Most businesses do not have an effective online international marketing pipeline. A pipeline that works all the way through and generates international sales. They achieve some results some where along the process without really understanding why.
In addition to having a communication platform you need to have an international marketing pipeline. An effective international marketing system to get you leads you can nurture into sales.
If you want to get more business out of your website, you need to create a marketing system to work with it. A website by itself does not get you the business.
I will look at how you can create your international marketing pipeline in another article soon.
• Business Guide 7 – Run With Your International Sales Strategy
• Guidelines For Your Basic International Lead Nurturing Plan
• How To Define Your International Lead And Revise It For Success
• First Step To Create Your International Lead Generation Plan
• Read This And Learn Where To Find More International Sales
• Why Your International Lead Is Key To Your International Success
• How To Qualify Your International Lead With The BANTS Formula
• Where To Fit Your Marketing Pipeline Into Your International Lead Generation Plan
{ 2 comments… read them below or add one }
Dear Cindy,
I am an educated guy from Pakistan’s largest industrial hub Faisalabad. i want to establish myself as an international seller. i could send you a lot of products reviews and prices right from my side. And being an intenational seller you already has the ability to examine that where thses products should be sold.
So dear i am realy hopeful for your support.
Regards
Muntazir abbas
Mob # 00923028661982
Hello Muntazir,
Have a look at the first 2 articles on Step 1 – Discover Your International Business
http://getinternationalclients.com/beginners-international-marketing-plan/
You need to clearly identify your business activity.
As a seller, you are an exporter.
You will need to find lists of people interested in buying or importing.
This is not something I do.
I work with companies who are currently doing International Marketing. When you read the articles mentioned above, you will see that this is further along the road to an international business than where you are.
Many exporters stay in this category.
Some move on into international business. This may be your case. If so, when your company is actively doing international marketing, one specific country at a time, when you are gathering market intelligence yourself and using this market intelligence to adapt your sales process and products to different markets…then I can help you.
International business takes a bit of work.
Don’t worry, as an exporter, you can easily find lists of the people you are interested in online. And you can also post offers of what you sell.
And as your export business grows, you will understand and learn more about what needs to be done. The Get International Clients website can help you prepare for the next step.
Get International Clients will have a list of Importer/Exporter resource sites later on.