I was online today and saw a person advertising that he would create a website for 200 Euros.
This is a reasonable price, but not a reasonable offer.
It is not possible for a doctor to tell you what medicine to take unless you tell him what ails you.
In the same sense, a website designer can not honestly offer a service without knowing your business, your existing client base, your prospective clients and your overall objective.
A one page website designed to give out one bit of information and gather contact data or make that one sale is much different than a website created to advertise a restaurant or an online mall.
These are only 3 example of the multitude of different types of websites. Each of these different websites has its own form.
Buying a generic off the shelf solution will probably not meet your needs
Generic websites do not take into consideration niche markets. It does not take into consideration any specific marketing needs you may have.
Here are a few other questions you need to consider:
- Does your market require the heavy use of video or animation?
- Does your market only sell to government organizations?
- Does your market have a high penetration in the international markets?
- Does your site … ?
Every objective is different, so every site should be different as well.
Would you consider having only one flash animation for your entire site?
A one page website is not that uncommon and in certain areas this can be appropriate.
Do you need one single sales page?
For many products and services sold online this is the best solution. Your business model will determine whether this is the right choice for you.
Is having a blog as your main website the right choice for you?
Many businesses look down on the idea of using a blog platform as their main website. But if you have a constant flow of information, a blog is probably a very good solution.
It is so easy to maintain you will not need to outsource much technical work to optimize your website.
Blogs get higher rankings online than other website formats. This is one of the decision factors for businesses to use blogs. And blog platforms can easily be made to look like traditional business websites.
Will you be using social media?
There is an addition reason for businesses to use a blog platform. It is easier to leverage the power of social media in your business using a blog platform.
The social media scene is developing rapidly, almost on a weekly basis.
Many different types of businesses of all sizes and from all industries are finding ways to benefit through social media.
The Choice Is Yours
The choice of the format of your website, the platform you use and the language used to create it are much more important than the price tag.
What seems like as easy solution today at a reasonable cost may cost you much time and money in the long run.
