Cross Cultural Web Tools For Low Context Cultural Behaviors

August 7, 2008 by User Imagecindy  

International Web Marketing Photo: Lisa Schneider


Last updated 16 August 2008

This is part of the Get International Clients:
Guide To Cultural Web Tools

There are 5 different scales of cultural behavioral traits.

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

Today we are only going to look at the web tools for the low context communication behavior trait. This is part of the high versus low context behavior scale.

Traits Of Cultures Low Context Communication

Some cultures are described as being low on the scale of context communication. These cultures communicate in a style where communication is:

  • Direct
  • Straightforward
  • Detailed
  • Without ambiguity

Cross Cultural Web Tools For Low Context Communication

There is more than one cross cultural communication web tool you can use to appeal to each of the different cultural behavioral traits.

Here are the web tools you can use on your website to communicate better with cultures who score low on the behavioral scale of context communication:

Where A Hard Sell Approach Works Best

Where A Hard Sell Approach
Works Best

When To Highlight Company Prestige On Your Website

When To Highlight
Company Prestige
On Your Website

When Superlatives Can Get You More Sales

When Superlatives Can
Get You More Sales

Create A Better Communication On Your Website With Your Guarantee

Create A Better Communication
On Your Website
With Your Guarantee

These web tools respond well to the traits for cultures low on the context communication scale.

There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.

Important Notice

Basic Guidelines For Using This Web Tool

If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.

You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.

Use these cross cultural web tools to inspire you to improve your web communication with your international clients.

Review all 5 different culture behavior scales here:
Web Tools For Cultural Communication

You can find other ways to improve your international sales here:
Business Guide 8 - Improve Your International Business Development Plan

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Get International ClientsCindy King is a Cross-Cultural eMarketer and International Sales Specialist,
with over 25 years field experience in international business development.
Find out about working with Cindy
Get faster international sales

 

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