Cross Cultural Web Tools For Countries With High Masculinity Cultural Behaviors

Last updated 16 August 2008

There are 5 different scales of cultural behavioral traits.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

Today we are only going to look at all of the web tools for the high end of the masculinity behaviors. This is part of the masculinity versus femininity scale.

Traits Of Cultures High In Masculinity

Some cultures are described as being high on a scale of masculinity and are compared to cultures at the other end of the scale which are high in femininity. The cultures high in masculinity are stimulated more with:

• Ambition
• Achievement
• Assertiveness

Cross Cultural Web Tools For High Masculinity Cultures

There is more than one cross cultural communication web tool you can use to appeal to each of the different cultural behavioral traits.

Here are all of the web tools you can use on your website to communicate better with cultures who score high on the behavioral scale of masculinity.

When To Toot Your Product Quality More

The Cultures Where You Need To Get To The Point Fast

When To Convey Strong Gender Roles On Your Website

How To Use Games And Quizzes To Improve Your Website

These four web tools respond well to the traits for cultures high on the cultural behavioral masculinity scale.

There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.

Important Notice

Basic Guidelines For Using This Web Tool

If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.

You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.

Use these cross cultural web tools to inspire you to improve your web communication with your international clients.

Cindy King is a Cross-Cultural Marketer and International Sales Specialist, with over 25 years field experience in international business development. Find out about how Cindy can help you get international clients