Last updated 16 August 2008
• Guide To Cultural Web Tools
There are 5 different scales of cultural behavioral traits.
- High Individualism versus High Collectivism Behavior
- Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
- High Power Distance versus Low Power Distance Behavior
- High Masculinity versus High Femininity Behavior
- High Context versus Low Context Behavior
Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.
Today we are only going to look at the web tools for the high collectivism behavior trait. This is part of the high collectivism versus high individualism behavior scale.
Traits Of High Collectivism Cultures
Some cultures are described as being high on the scale of collectivism . These cultures have strong beliefs in:
- Group goals
This is opposed to the other end of this scale, cultures high on the scale of individualism, which have strong beliefs in:
- Personal goals
Cross Cultural Web Tools For High Collectivism Cultures
There is more than one cross cultural communication web tool you can use to appeal to each of the different cultural behavioral traits.
Here are the web tools you can use on your website to communicate better with cultures who score high on the behavioral scale of collectivism:
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When You Need A Community For Your Website |
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When A Family Theme Works On Your Website |
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Where To Put National References On Your Website
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How A Newsletter Works In Different Cultures |
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When To Have A Local Blogroll |
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Where Loyalty Programs Work Best On Your Website |
These web tools respond well to the traits for cultures high on the collectivism scale. Read more details for each of these web tools in the articles in the Web Tools For Cultural Communication Guide.
There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.
Important Notice
Basic Guidelines For Using This Web Tool
If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.
You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.
Use these cross cultural web tools to inspire you to improve your web communication with your international clients.
• Web Tools For Cultural Communication
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