Cross-Cultural Sales Guide

Last updated 7 October 2008

Cross-cultural sales often require different skills. Mastering these skills takes practice. Beginners can avoid many cross-cultural blunders if they rely more heavily on some of the basic sales skills they already use when they sell to their own markets.

Cross-Cultural Sales Guide

This Cross-Cultural Sales Guide will give you the guidelines you need to make more sales across different cultures.

First Determine Your International Business Model

Are You An International Exporter? • Who do you sell your products and services to? • How do you sell them? • Can you go from an export business to an international business?

Cultural Perceptions Of Voice • Can you recognize your own cultural perceptions to differences in speech? Read about how differences in the way we speak can lead to miscommunication.

More Coming Soon

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Interested in reading more on my personal opinions and experiences on how to connect with international markets?

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Read The Whole Story

This is part of the Core Business Guide 6 Run Your International Sales Strategy Be sure to check out the other elements you need to run your international sales strategy

Need Help?

Need instructions?

• Instructions on how to use Your International Sales Road Map

Need to see where this fits in?

• A complete list of current Core Business Guides & Sub Guides for Your International Sales Road Map.

Still confused? Review your answers in the first Core Business Guide

• Core Business Guide 1 - Discover Your International Business

Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.

Cindy King is a Cross-Cultural Marketer and International Sales Specialist, with over 25 years field experience in international business development. Learn how you can get more international sales