Consistency For International Business Success

January 18, 2008 by User Imagecindy  

International Web Marketing Photo: Benjamin Earwicker

Last updated 20 August 2008

This is part of the Culture Customized Content Guide with more articles you may like to read

Consistency throughout multilingual websites is a key element for a successful global website is consistency across cultures.

Templates

One of the best tools for ensuring consistency throughout different country specific websites is the use of web templates.

Templates provide company branding across cultures.

Save Time And Money When You Expand Your Business

The main reason why templates are such an important element to a successful global business is the savings in time and money they give you.

Once you find a template that is compatible with different cultures, you then design templates for quick and easy translation of any text.

  • Your technical teams will find it easier and quicker to work with templates.
  • They eliminate technical issues such as resizing.
  • Your sales and marketing teams will also appreciate the time and money they save.
  • Templates make international promotions a lot easier; your marketing reactivity will be quicker.
  • Templates have a huge impact on the cost of translation and time frame for implementation.

Translations of web content can take longer than foreseen. When companies first set up a localized website, they often only translate the basic outline of their website into the local language.

This gives them the time to look for a better adaptation of their web content for local markets.

Makes Multiple Websites Easy

Templates provide companies the framework needed for multiple websites targeted to different local markets.

Here are some other articles on website internationalization:

This article is part of the:
Website Internationalization Guide
Click the link above to read more on website internationalization.

The Website Internationalization Guide is part of the Get International Clients Business Guide 2
Plan Your International Sales Road Map
Be sure to check out the other elements you need to plan your international sales strategy.

Remember to have a look at the other elements in the Get International Clients Business Guide 4 - Build Your International Marketing Strategy
Rate this:
2.5

Get International ClientsCindy King is a Cross-Cultural eMarketer and International Sales Specialist,
with over 25 years field experience in international business development.
Find out about working with Cindy
Get faster international sales

 

Comments

17 Responses to “Consistency For International Business Success”

Trackbacks

  1. Moggie Madness » Blog Archive » All Women Blogging Carnival
  2. TIPS - February 2008 Edition : Train The Trainer
  3. Website Internationalization Before Localization
  4. Internationalize Your Website To Transition To A Global Market Internet Business
  5. Is Your Website Sabotaging Your International Business Development?
  6. Website Design For International Markets
  7. Prepare For International Markets
  8. Guide To Multicultural Marketing : Get International Clients
  9. Culture Customized Content Guide : Get International Clients
  10. Find The Right Definition For Trust — Cindy King
  11. Website Internationalization Guide : Get International Clients
  12. How To Use International Marketing Strategy To Plan For Your Globalized Website : Get International Clients
  13. Guide To Website Internationalization : Get International Clients
  14. Culture Customized Sales
  15. Simple International Business Development
  16. What Website Do You Need To Open For International Business : Get International Clients
  17. Internationalize Your Website

Reader Comments

Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar.