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First Brainstorming Questions To Determine What To Sell Abroad

March 12, 2008 by User Imagecindy  

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International Web Marketing Photo: Atif Gulzar

The basic sales principals for your domestic market also apply to your international markets. Don’t forget them when planning for your international business expansion. You might feel overwhelmed when you contemplate the process you need to go through to take your business abroad. Don’t be.

8 Steps To Your International Business

Here’s what you do:

  1. Start with the basics. Identify them.
  2. Take one step at a time, and follow international business best practices. Plan your process.
  3. Use international internet marketing to its full capacity. Get international visibility.
  4. Add cross cultural web marketing tools. Build an international communication strategy.
  5. Apply a Ready Fire Aim strategy and repeat until you get it right. Get started.
  6. Cultivate foreign market feedback consistently. Learn about your foreign market.
  7. Create your international sales procedures. Start selling internationally.
  8. Track, test and repeat the process. Adapt your product and your business to your new international markets.

Product To Fill Market Needs

First, let’s start with the basics. You need to have a product in equation with the needs of your foreign markets. Many small businesses get stumped here and never get any further.

I have not come across a single business that cannot develop some form of international business. Of course there are certain limitations.

For example, bakers are not be able to sell their fresh bread across the world. But they have other options:

  • Sell fruit cakes style products through mail order
  • Sell recipe collections or how-to instructions online
  • Coach foreign bakers in one of your methods through video or teleseminars
  • Actively promote regional specialties online to get foreign tourists to visit your store locally and then look for foreign franchise opportunities
  • Ask an international web marketer to help you

The right idea with good marketing practices will get you international results.

But what if you have no idea what to sell abroad. What can you do if you have just decided to actively pursue international clients?

Brainstorm

The answer is to brainstorm. This will help you to get the ball rolling.
To brainstorm effectively you need to open up and lighten up. Let new ideas come to you.

Here are a few brainstorming questions to get you started. Read more

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