A European Marketing Resource List - PowerAge Europe 110
July 23, 2008 by 
cindy
AdAge recently published their yearly listing of the 150 top blogs and bloggers in advertising, marketing and media.
A European Marketing Resource List
The original Power150 list was primarily American. To help companies with their European marketing needs, I extracted all the European entries from the larger AdAge list of nearly 750 blogs to create this list.
With only 6 months existence, Get International Clients is on the list!
The PowerAge Europe 110 List Of Top European Blogs And Bloggers
In Advertising, Marketing And Media.
Technorati tags:European Marketing Resource List
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GIC Week In Review - 27
July 5, 2008 by cindy
Here is a review of this weeks articles in Get International Clients:
This past week I continued the long series on cross-cultural web tools and added some more articles for the international web marketing guides.
As usual the Sunday Blog Carnival starts off this weeks posts.
Cross Cultural Web Tools:
- Which Cultures Need You To Get To The Point Fast?
- When To Use Testimonials To Get More International Sales
- Where To Mention Company Awards On Your Website
- Where A Hard Sell Approach Works Best
- The Place For Your USP On Your Website
International Web Marketing:
- Is International Marketing On The Web Different?
- First Step To Create Your International Lead Generation Plan
- How To Define Your International Lead And Revise It For Success
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Is International Marketing On The Web Different?
July 4, 2008 by cindy
In the offline world, international marketing goes through a distinct sequence.
5 Stages Of International Marketing
This sequence happens because different countries do business differently. Different countries have:
- Different habits
- Different legislations
- Different markets
- Different uses for your products
- Different client profiles
The 5 different stages of international marketing allow businesses to adapt to these differences. The 5 different stages are:
- Domestic Marketing
- Export Marketing
- International Marketing
- Multinational Marketing
- Global Marketing
Read more about these different stages in: 5 Traditional Marketing Steps To Become An International Business
International Web Marketing
Most international web marketers jump straight into the deep end: Global marketing.
There is one similarity between Domestic Marketing and Global Marketing: Read more
Use A Multicultural Internet Marketing Strategy To Develop Your International Business
June 27, 2008 by cindy
Internet marketing is a great tool for international business expansion. It can help you get more international clients…if you use it right.
Part of the equation for a successful international internet business is using the correct marketing online for your international audience.
Internet Marketing Today
Internet marketing has become fairly sophisticated with regards to Search Engine Optimization. The search engines have become so sophisticated and they change so rapidly that online businesses are no longer trying to master them. It has just become too expensive to do so, and the rapid changes in search engine algorithms mean they might be wasting their money.
This is good news for the internet users. Online businesses are coming back to stronger marketing to their internet readers.
Good internet marketing has more to do today with creating meaningful relationships with readers than ever before.
Marketing To The Right Cultural Target
The dilemma is that you cannot really contain your website to one location. If your website is in English for example, your readers will come from all sorts of countries. Online businesses need to adjust their marketing to the different cultures of their audiences.
So does what does this mean for online businesses? Read more
Use A Multicultural Internet Marketing Strategy To Develop Your International Business
Internet marketing is a great tool for international business expansion. It can help you get more international clients…if you use it right.
Part of the equation for a successful international internet business is using the correct marketing online for your international audience.
Internet Marketing Today
Internet marketing has become fairly sophisticated with regards to Search Engine Optimization. The search engines have become so sophisticated Read more
Why Video Marketing Needs To Be Part Of Your Cross Cultural Marketing Strategy
June 5, 2008 by cindy
This article is part of Video Marketing 101. You will find the links to the other articles in this series at the bottom of this post. Stay tuned for future ones.
Video marketing is fast becoming a necessity throughout the online business world. And the trend is not going to stop. The short 2 minute videos are here to stay. And this is the format of choice for businesses to market themselves through videos. The short marketing video is also a great channel to reach many of your international clients when combined with cross cultural marketing. Read more
Go Viral With Video Marketing – Special Sound And Motion Effects
June 4, 2008 by cindy
This article is part of Video Marketing 101. You will find the links to the other articles in this series at the bottom of this post. Stay tuned for future ones.
The one main reason why video marketing is a necessity for all online businesses. It’s viral. It is a key component to web marketing today. What makes short form marketing videos viral? They become viral for the same reasons as short movie trailers. Good viral videos always have special sound and motion effects.
Yes, special sounds and motions are what make videos viral. You need to add these special effects to your good video marketing practices.
Good video marketing practices also apply to international video marketing. We will look into implementing good cross cultural marketing to your marketing videos later in this series. Today we are just going to look at why special sound and motion effects are so important. Read more
When Do You Need Video Marketing?
June 3, 2008 by cindy
This article is part of Video Marketing 101. You will find the links to the other articles in this series at the bottom of this post. Stay tuned for future ones.
There are several reasons why businesses should consider video marketing to reach their international markets.
Video marketing is fast becoming a necessity throughout the online business world. It is used heavily for online B2C marketing. It is also used effectively in online B2B online lead generation.
The best practices for online marketing and online business in domestic markets can almost always be adapted to international markets.
To get good results internationally you do need to integrate your best internet marketing practice with good cross cultural communication practices. Read more
Where Is Video Marketing Effective?
This article is part of Video Marketing 101. You will find the links to the other articles in this series at the bottom of this post. Stay tuned for future ones.
Video marketing is fast becoming a necessity for businesses online. The main reason is because video marketing, when well done, pulls better responses. So more and more businesses are using video marketing to promote their services.
Videos are being used on websites much more productively than in the past. They are cheaper to produce, faster to make, and easier to put online.
Video marketing can also be a very important part of your international internet marketing plan.
Remember, all of the standard good practices in cross cultural communication and international marketing still apply here as well.
Video marketing is just another marketing channel.
We will look into cross cultural communication used in video marketing in the near future here at Get International Clients. First let’s run through the basics of video marketing.
Today let’s review where you can use video marketing online. Read more
Insights Into Cost Effective Video Marketing For International Markets
May 30, 2008 by cindy
This article is part of Video Marketing 101. You will find the links to the other articles in this series at the bottom of this post. Stay tuned for future ones.
Video marketing is fast becoming a necessity for businesses online. The trend is not going to stop.
The main reason is because video marketing, when well done, pulls better responses. So more and more businesses are using video marketing to promote their services.
Videos are being used on websites much more productively than in the past. They are cheaper to produce, faster to make, and easier to put online.
Video marketing can also be a very important part of your international internet marketing plan.
Remember, all of the standard good practices in cross cultural communication and international marketing still apply here as well.
Video marketing is just another marketing channel.
We will look into cross cultural communication used in video marketing in the near future here at Get International Clients. First let’s run through the basics of video marketing. Read more
