Building Trust With These 3 Changes In Your Communication Will Get International Visitors To Listen To You
May 7, 2008 by 
cindy
Building Trust With These 3 Tiny Changes In Your Communication Will Get International Visitors To Listen To You
It is often said that working in international business is like working in a minefield, where the mines are cross cultural communication blunders.
There are not really minefields online. It’s more like quicksand or a scene from a horror film where your friend, or in this case your international prospects or clients, just vanish without a trace.
Since the first time one culture tried to communicate with another there has always been at least one major stumbling block in cross cultural communication:
Trust
Trust is something businesses strive to create with Read more
Internationalize Your Website 4 - Create Clarity With A Consistent Vocabulary
May 2, 2008 by cindy
Last Updated 17 August 2008
Internationalize your web site and improve your communication with all of your visitors: local, national, regional and international.
We tend to focus on the markets we know well.
We let certain habits install and we never question them.
We get used to talking to our prospects and clients in a certain vocabulary.
And this makes good marketing sense.
But sometimes we let little habits creep into how we use our vocabulary that can be real turn offs for international readers. These international readers may have to concentrate a little more to read your website. And any little inconsistency becomes a stumbling block. Read more
Consistency For International Business Success
January 18, 2008 by cindy
Last updated 20 August 2008
Consistency throughout multilingual websites is a key element for a successful global website is consistency across cultures.
Templates
One of the best tools for ensuring consistency throughout different country specific websites is the use of web templates.
Templates provide company branding across cultures.
Save Time And Money When You Expand Your Business
The main reason why templates are such an important element to a successful global business is the savings in time and money they give you.
Once you find a template that is compatible with different cultures, you then design templates for quick and easy translation of any text. Read more
