Internationalize Your Website 1 - Make Your Website Easy To Read For All Of Your Readers

Last Updated 17 August 2008

The majority of internet users world-wide are non-native English speakers. Even among native English speakers there is a wide variety of different vocabularies.

These visitors to your website may have more difficulty in reading English than you do.

First Steps To Website Internationalization

Your international visitors will probably not use the same every day vocabulary as you do. If a foreign visitor cannot understand your website easily he will not stay around long.

The question is whether your website is written for all of your international readers.

If your website is well targeted to your local domestic markets, the chances are it does not communicate well outside of that market. And even worse, it may even be pushing your international clients away.

There are things you can do to make your domestic website friendlier to everyone. This is called website internationalization. Read more

Internationalize Your Website 2 - Be Reachable By Phone To Everyone

Last Updated 17 August 2008

Can everyone reach you by phone?
Are you making the phone process easy so that everyone can actually call you?
Can your international clients reach you easily by phone?

First Steps To Website Internationalization

These questions may sound obvious. And you will probably say yes to all of them. Think again.

Calling from abroad is not always as easy as you imagine. Even today situations still arise often enough where people abroad desperately try to reach someone by phone and just cannot get through.

Cross cultural miscommunication happens often enough in all situations, including communication by phone.

Improve Your Reachability By Phone

When cultural miscommunication happens, you need to be reachable. Being reachable can help you to answer questions before they become issues of miscommunication.

The question is: Are you always reachable to your international clients? Read more

Internationalize Your Website 3 - Show The World Your Location

Last Updated 17 August 2008

Decent cross cultural communication depends on breaking down the natural barriers of mistrust inherent in all inter cultural relationships.

Good cross cultural communication is built once trust has been built between the two cultures.

First Steps To Website Internationalization

One of the key elements of internationalizing your website is trust.

First you have to look at all of the different barriers to trust on your website. One very simple barrier and very big barrier to trust in cross cultural communication is an absence of stating your location.

What is the one of the first things two people do when they meet each other? They ask where they are from. This question comes up even faster when you know you are speaking to someone from another country. The question is inevitable.

Tell The world Where You Are From

Some companies don’t put their address online. Some companies do not put it up clearly. Some companies think they have their address clearly indicated online, and yet their international readers don’t find it quickly enough.

Internationalizing your website means making your website friendlier to all international visitors. You need to put up your address and then need to find it when it suits them.

First let’s look at what not to do. Read more