Video Marketing 101
August 19, 2008 by 
cindy
There are several reasons why businesses should consider video marketing to reach their international markets.
Video marketing is fast becoming a necessity throughout the online business world. The trend is not going to stop.
The main reason is because video marketing, when well done, pulls better responses. So more and more businesses are using video marketing to promote their services.
Videos are also being used on websites much more productively than in the past. They are cheaper to produce, faster to make, and easier to put online.
It is used heavily for online B2C marketing. It is also used effectively in online B2B online lead generation.
The best practices for online marketing and online business in domestic markets can almost always be adapted to international markets.
To get good results internationally you do need to integrate your best internet marketing practice with good cross cultural communication practices.
Video marketing is a powerful credibility building tool. It can be used to:
- create proof
- desire for your product
- familiarity with your company and products
- reinforce credibility
Videos can be a very powerful tool in your cross cultural marketing. Video marketing can be a very important part of your international internet marketing plan.
In order to use video marketing in your international business development, you need to get good at both:
- video marketing and cross cultural communication.
Remember, all of the standard good practices in cross cultural communication and international marketing still apply here as well.
We will look into how you can use good cross cultural marketing in your video marketing.
First let’s run through the basics of video marketing.
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When Do You Need Video Marketing? |
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Where Is Video Marketing Effective? |
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Insights Into Cost Effective
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Don’t Miss The Whole Story
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This is part of the Get International Clients Business Guide 4 Build Your International Marketing Strategy Be sure to check out the other useful tips to build your international marketing strategy |
More From Cindy
Are you interested in taking a course on how to create videos for web marketing?
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Read my review of Web Video University here on my personal blog: International Web Video Marketing |
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Use A Multicultural Internet Marketing Strategy To Develop Your International Business
June 27, 2008 by cindy
Internet marketing is a great tool for international business expansion. It can help you get more international clients…if you use it right.
Part of the equation for a successful international internet business is using the correct marketing online for your international audience.
Internet Marketing Today
Internet marketing has become fairly sophisticated with regards to Search Engine Optimization. The search engines have become so sophisticated and they change so rapidly that online businesses are no longer trying to master them. It has just become too expensive to do so, and the rapid changes in search engine algorithms mean they might be wasting their money.
This is good news for the internet users. Online businesses are coming back to stronger marketing to their internet readers.
Good internet marketing has more to do today with creating meaningful relationships with readers than ever before.
Marketing To The Right Cultural Target
The dilemma is that you cannot really contain your website to one location. If your website is in English for example, your readers will come from all sorts of countries. Online businesses need to adjust their marketing to the different cultures of their audiences.
So does what does this mean for online businesses? Read more
Why Video Marketing Needs To Be Part Of Your Cross Cultural Marketing Strategy
June 5, 2008 by cindy
This article is part of Video Marketing 101. You will find the links to the other articles in this series at the bottom of this post. Stay tuned for future ones.
Video marketing is fast becoming a necessity throughout the online business world. And the trend is not going to stop. The short 2 minute videos are here to stay. And this is the format of choice for businesses to market themselves through videos. The short marketing video is also a great channel to reach many of your international clients when combined with cross cultural marketing. Read more
Culturally Customized Communication To Transition To A Global Market Internet Business
February 25, 2008 by cindy
Last updated 20 August 2008
This is the third part of a series - Transition To A Global Market Internet Business. Read the other two parts here:
1 - Internationalize Your Website
2 - Localize Your Website
International Development With Internet Marketing In Three Easy Steps
Once you have a localized website adapted to each of your target markets you will want your international clients to feel more familiar with your products and services. You will want to improve the level of communication with your foreign markets.
Your website is now localized. It is already on their territory. The best way to deepen your relationship is to communicate with your foreign markets solely in their language, and to communicate exactly how you would if you were your local competitor. Read more
Internet Strategies For French PME
February 15, 2008 by cindy
Organic SEO To Give French Companies With An English Language Website The Visibility In American Markets To Compete With Anyone
As a French company targeting international markets you probably have a website in English.
Once you have had your business website up for a few months, you will be able to evaluate your results.
What can you do if you are not getting the prospects and leads you want from your website? How can a small French business gain any visibility in the huge American market? Do what the North American companies are doing.
Implement the right Search Engine Optimization campaign to get targeted visitors to your website. Read more
