Guide 8 - Improve Your International Business Development

During this last step of the International Sales Road Map, you need to look at your international sales results and analyze your tracking and statistics in your viability analysis.

You need to find ways to improve your results. Try to get better in tune with your foreign market. There a many questions to ask during this phase.

Use These Tools To Refine Your Cross-Cultural Marketing

• How can you tweak your web site to improve your cross-cultural communication? Lots of tools here.

Next Step

This is not the end of your International Sales Road Map!

Once you have completed all 8 steps, do not think you can stop. The key to pinpointing the best offer you can make to your international markets, is to create one ongoing process where you:

• Interact with your international prospects
• Get feedback relevant to your business
• Improve your marketing, and sales offers

So what is your next step?

Your next step is to start all over again, at the beginning with the Get International Clients Business Guide 1:

Discover Your International Business Briefly review your product. Then repeat the rest of the steps again, and again.

Keep your International Sales Road Map constantly in action.

Will you ever need outside help?

This depends on your particular business. And your ambitions. Review the first 2 steps in the first Business Guide carefully. The right answers to these questions will guide you in making the right decisions.

Yes, there is a learning curve to expanding your business into different countries and cultures. It is not insurmountable. In fact, it can be extremely easy through methodical steps.

Set up a process and keep taking action.

Keep running through this 8 step process until it become second nature.

I am very interested in hearing your stories. So please let me know how this International Sales Road Map has helped you to develop your international business. Either leave your comments below, or email me.

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Guide 7 - Run With Your International Sales Strategy

Adapt Your Sales Pitch Across Cultures

• Are you finding cross-cultural sales a little difficult? • Do you know how to approach cross-cultural saels? • Are you as ease with cross-cultural sales as domestic sales?

As you gain exposure to international clients, you will develop your international negotiation skills:

• Would you like an easy guide to keep you away from the big first time blunders? You will find this and more, here.

If you really feel overwhelmed and do not want to make that first step there are other solutions:

• Do you know your international market inside out? • Are there other options to develop internationally? • Do you need some brainstorming to see all of your options?

Next Step

Guide 8 - Improve Your International Development Plan • How can you improve your results? • What should you change? Read how to improve your international sales road map.

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Guide 6 - Analyze Your International Viability

Before running your international sales strategy, set up a dashboard to analyze your sales results. Your international business success depends on adapting your business to your international markets.

Good tracking procedures and regular analysis will help you to adapt your business faster and in a more suitable manner.

This guide will be developed further.

Next Step

Guide 7 - Run With Your International Sales Strategy • Do you need help setting up your international sales strategy? • Do you want to know what to say to your foreign prospects to get the sale? Read about how to create your international sales strategy.

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Guide 5 - Connect With Your International Markets

How can you connect with your international prospects and clients?
What can you do to open up foreign markets?

How To Connect With Your International Clients • Are you just starting to develop your business abroad? • Are you worried about your budget? • Would you like an easy option to start connecting with foreign markets?

Build Cross Cultural Communication Skills

Cross cultural communication is where the rubber hits the road. This is where delays happen and miscommunication stops sales. And yet cross cultural communication skills come through practice. As you begin to interact with your foreign markets use each experience as a learning tool. Give all cross cultural exchanges your full attention and be open to new cultures.

Cross Cultural Communication This guide is coming soon.

The 3 Types Of International Communication For International Business Success Online • Do you want to develop your international business primarily through your website? • Do you know the different forms of international communication? • Do you want to use the right communication for your international success?

How To Prevent Most Cross Cultural Miscommunication By Examining Your Own English Communication • Do you feel you might have miscommunication problems with your international clients? • Is your communication with your international clients easy? • Would you like to know what you can do to make it better?

Adapt Your Own Communication For International Business Success Like The Professionals • What can you do today to improve your international communication? • Do you feel that your international communication is effective? • Do you know how to improve your international communication?

Why You Need To Internationalize Your Own Communication First To Avoid Cultural Blunders • Is your international communication blunder-free? • Would you like to improve your communication with internatinal clients? • What can you do to limit the cultural blunders drastically?

Communication Across Cultures Is Better With A Whole Brain Approach • How can you make cross-cultural communication easy? • Do you struggle with communication across cultures? • How does a whole brain approach help your international communication?

Communicate Through Culturally Customized Content

After internationalizing your website and with a minimum of market research under your belt you will feel ready to start communicating directly with your foreign prospects, on their own territory. Learn more about this and customize your content in the:

• What is the secret to effective international business development? Find out here.

Use Multicultural Marketing

Use multicultural marketing to make your international internet marketing powerful. International internet marketing often lacks good multicultural marketing practices. And yet it can make all the difference in boosting your website to become a real international sales system. Learn more about Multicultural Marketing with the:

• Do you want more powerful international marketing? Be sure to look at this.

Advanced Cross Cultural Web Marketing

If you have already connected with your international markets, have a look at these cross-cultural web marketing tools.

• Would you like to tweak your communication to fit better with a foreign culture? Read these Cultural Web Tools for inspiration

Next Step

Guide 6 - Analyze Your International Viability • Do you want to know your chances of success? • Do you want to know how to improve your chances of international success? Read about how to create a viability analysis to keep your international business on track for success.

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Guide 4 - Build Your International Marketing Strategy

Last updated 14 August 2008

Your international business success depends on finding and using the right international marketing mix both for your business and your international clients.

An effective international marketing strategy is based on several different marketing strategies including:

• Traditional international marketing - for the core strategy
• Cross-cultural marketing - to get the right communication
• Strategic marketing - to get your message right
• International web marketing - for easy international business development
• Lead generation marketing - to leverage your web marketing and bring in clients
• Multichannel marketing - to create intimacy with the right marketing mix

This guide will review all of the different marketing strategies for you to create an effective international marketing strategy.

Review General Plan

Plan Cultural Marketing

Internet marketing makes international business development possible for everyone. But you need to use internet marketing strategically in order to develop your international business. Especially if you are relying solely or heavily on internet marketing without any offline marketing in your foreign markets.

Choice Of Internet Marketing Methods • How much choice do you have in marketing methods? • Is your choice of marketing methods important in international business development? • What web marketing methods should you choose for international business development?

Use A Multicultural Internet Marketing Strategy To Develop Your International Business • How does a multicultural marketing strategy help you develop your international busienss? • Why should you use multicultural marketing? • Does multicultural marketing fit into your international business strategy?

Turbo Charge Your Multicultural Internet Marketing To Get International Clients • How can you boost your international marketing? • Is there a quick fix for your international marketing? • How do you get the most out of your international marketing?

Find Your Marketing Mix

Multicultural Marketing & Cross-Cultural Marketing

• Do you know the difference between Multicultural Marketing and Cross-Cultural Marketing? • Do you know when you should use them? Find out how to get more from the right cultural marketing.

International Web Marketing

Use this guide to help you plan your international marketing plan:

• Do you know how to pull all of your different international marketing pieces together? This guide shows you how

Multichannel Marketing And The Right Marketing Mix

Creating an international lead generation or sales system through internet marketing becomes a reality with the right marketing mix. Once you have the foreign market feedback, once you develop some cross cultural communication skills you will be able to identify the marketing mix you need to get your market to respond to your offers.

• Do you know how to communicate with different countries? This guide shows you how

Develop A Marketing Plan For International Sales

International Lead Generation

With the right marketing mix you can create an online lead generation machine.

• How can your international marketing bring in sales? The answer is here.

Create Marketing To Stimulate International Connections

Build Trust With These Tools

There are a few ways to build trust. Consistency and clarity are the two main factors contributing to trust in international communication. Here is how you can build trust through consistency:

Building Trust With These 3 Changes In Your Communication Will Get International Visitors To Listen To You • How do you build trust with your international clients • What can you do today to improve your communication with foreign clients? • Are you interested in building more trust with your international clients?

Once you establish your first regular communication plan you will need communication tools: Case Studies can be used for marketing to both your domestic markets and your international markets. If you already have some case studies with your domestic clients remember to make these visible to your international readers. Of course you should aim at getting a variety of case studies with international clients. But their main value in an initial international business plan lies in their trust building capacity.

Case Studies - Best Small Business Tool For Building Trust In International Clients • Do you have a trust-building strategy in your international marketing plan? • Do you know the best trust-building tools you can use for international clients? • Did you know that this same tool is also a great trust-building tool for all of your clients?

Case Studies - Easy Small Business Strategy Strengthens International Client Relationships • Do you need to build stronger relationships with your international clients? • Would you like to kill two birds with one stone and use one trust-building and relationship-building tool for all of your clients? • Is your company already using case studies for international marketing?

Design International Web Visibility

Your international business development relies on good web marketing practices. Good web marketing can challenge some businesses. With international business development not only do you need excellent web marketing practices, but you also need to tweak your web marketing for international audiences.

This Business Guide tells you how to give your website international visibility.

• How do you know if your international clients can find you? • What do you need to do to make it easy for them to know you are there? Find out how to design your website for international visibility here.

Finished?

Next Step

• How can you connect with your international clients? • What communication do you need to connect with international markets? • What is the secret ingredient for great international communication? Read about how to create your international marketing strategy.

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Guide 3 - Design Your International Visibility

Last updated 13 August 2008

What do you need to know before starting your international sales road map?

Research Your International Markets

This is the most important part of this International Sales Road Map.

International Market Research challenges beginners often to the point of delaying action. It is not difficult. The hardest part is jumping in and finding the first two or three key information contacts.

You need to constantly seek up-to-date information from each of your international markets. This does not always need to be in depth information. It is more important to develop a regular schedule to touch base with your international markets.

International business success depends on regular international market research.

Learn how to create an easy process for your international market research :

International Market Research Guide International market research is easy, find out more here.

Continue to develop your international market research skills until they become second nature for your business.

Get Used To Foreign Languages

Would you like to sell to foreign countries?

Are language barriers keeping your back?

Even if you cannot speak a foreign language you can still a large amount of online research using free international tools.

Don’t slow down your international business development simply because everything seems so foreign. Start using the free translation tools for initial market research. Use this information to start a phone research.

Guide To Use Free Translation Software Tools International market research is easier and faster with free translation software tools find out how to use them here.

Get International Web Visibility

Guide To Design International Web Visibility Your website needs to be tweaked for maximum international visibilityfind out what you need to do here.

Next Step

Guide 4 - Build Your International Marketing Strategy • What information do you need to know before starting your international business expanision? How can you get the information you need? Read about how international market research will help you plan your international visibility.

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Guide 2 - Plan Your International Sales Road Map

Are you serious about developing your international business?

• Does international business development seem daunting?
• Are you stuck?
• Don’t know where to start?
• Need an easy action plan to help you create your international development plan?

This simple action plan is designed for any business. It does not matter where your international business is currently. If you want to get more international business, this International Sales Road Map will get you in action.

This means you should go fairly quickly through all of the steps and then repeat the process for as many times as you need to become an international company.

Even if this International Sales Road Map is simple, you will need to work on it. The International Sales Road Map is designed to keep you in action.

Go through all eight steps from where your business is today and you will become closer to the final step of being a global business.

Didn’t I just say this simple plan is designed for any business?

So repeat the process again and take action continually towards your goal of international business expansion. Repeat the process until this becomes your international business mind-set.

The more you learn about your international markets the easier it will be to find unique international business opportunities suitable for your current business.

Will this action plan really bring you international clients? Well it depends on a few other criteria. But it will help you to identify exactly what you do need to do to get those foreign clients.

This action plan will get you started. More than started. This action plan is all about getting the foreign market knowledge you need to create an international business strategy.

International Sales Road Map

Don’t forget to read the Get International Clients Manifesto

Developing your international business powered through international web marketing is only possible if you add the right marketing mix.

• Are you a small business and want to develop your international business? • Do you have a limited budget to develop your international sales? • Do you already have domestic clients but are just starting to reach out to international clients? Read this for a quick start.

Step 1

Discover

• What should you sell abroad?
• How do you choose them?
• Where should you start selling your products?
• Should you start in one particular country?

If you missed this step, go back and have a look at the first Get International Clients Business Guide.

Many small companies have a difficult time starting because they do not identify where their business is currently and the appropriate international marketing steps to take.

• Do you still have questions about what product to sell? • Do you need to review the different international marketing steps and the different steps to becoming a global business? Have another look at the brainstorming questions before continuing.

Step 2

Plan

• What choices do you need to make right in the beginning?
• What criteria are involved in your choice?
• How do you choose your communication platforms?
• What sort of a website should you use?
• What platform do you use to communicate with your international clients?
• What options do you have?
• How can I move forward if everything is in a foreign language?

If you are serious about developing your international business you will need a website that communicates well with both your domestic market and your international markets. It is possible to do this from one website. Some businesses need two websites or web pages. Sometimes your local markets simply need something very culturally specific. Websites like these tend to put off a large portion of your foreign visitors. This is where you need to look at internationalizing your website. Even the smallest touches can help.

Learn more about this and find out what you can do to internationalize your website in the:

• How easy is it to set up an international website? Read about your international communication platform options.

After you have internationalized your website and learned all about your international market, you will want to create a localized website to be closer to your foreign clients.

• Will a localized website get you more international clients? • How does a localized website help your international business? • Is it worth investing in a localized website? • When should you invest in a localized website Read how a localized website can get you more international business.

• What are the extra benefits of a localized website? • What can you do if you want to find out how to innovate your products? • How can a localized website help you to identify opportunities? Read how a localized website brings you closer to your international clients.

• How does a localized website fit into your international business development plan? • Is a localized website a good transition to international business? • What is a key element to successful international business? Read how website localization can be part of your international plan.

• So how do you go about creating a localized website? • What are the key steps to creating a localized website? Read about your options here.

Remember to investigate how to get maximum visibility in foreign countries for your web marketing. Read more about how to submit your website to foreign search engines.

Foreign Search Engine Guide • How easy is it to set up an international website? Read about your international communication platform options.

Step 3

Design

What do I need to do to get started?
What do I need to know before I start communicating with my international audience?
How do I get started?

• What information do you need to know before starting your international business expanision? How can you get the information you need? Read about how international market research will help you plan your international visibility.

Step 4

Build

How can I get international clients?
What will get me into the foreign country I am targeting?
What marketing do I need to get the results I want?
How can I get international clients faster?

• What do you need to do to create a good international marketing plan? • What different types of marketing are involved? • How complicated is it? Read about how international market research will help you plan your international visibility.

Step 5

Action

• Now that I have a plan, what should I do?
• How should I communicate with my international audience?
• Why is the choice of action I take important?

• How can you connect with your international clients? • What communication do you need to connect with international markets? Read about how to create your international marketing strategy.

Step 6

Analyze

• How can I know if my message is getting through to my international audience?
• How can I improve my results?
• What do I need to improve to get more international sales?

• Do you want to know your chances of success? • Do you want to know how to improve your chances of international success? Read about how to create a viability analysis to keep your international business on track for success.

Step 7

Run

Help! I am getting international leads and need to find my best sales pitch for them.

• How do I sell to my foreign clients?
• Is cross-cultural sales different?

• Do you need help setting up your international sales strategy? • Do you want to know what to say to your foreign prospects to get the sale? Read about how to create your international sales strategy.

Step 8

Change

• How do I know what to change in my international sales road map?
• How can I get more international sales?
• What can I do if I am not getting any international sales?
• How can I find new product ideas to sell abroad?

• How to make your International Sales Road Map work for you? • Do you want to get more and more international business? Read about how to improve you International Sales Road Map.

Other Resources

Don’t forget to check out these other resources.