Resource On World Trade Indicators
November 27, 2008 by 
cindy
Here
This link gives you detailed information on doing business in different countries. It is a great place to start gathering information for your foreign market intelligence
But the World Trade Indicators are not the only thing useful here. There is a wealth of information at the World Bank website.
Have a look also at the:
- World Development Report for 2009. This highlights today’s biggest development challenges at the local, national, and international levels.
- International analysis of the current financial crisis and how the world economy has changed dramatically since September 2008.
More Resources
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Key International ResourcesResources to help you build your business Resources for international market research Recommended books and websites |
| 2.9 |
Viability Analysis In Your Marketing Plan
October 17, 2008 by cindy
Marketing accountability is an integral part of any marketing strategy today. Marketing managers also need to include viability analysis into their marketing strategy.
And, when it comes to an international marketing plan, this is even more important. The success of your international business can depend on the viability analysis carried out as part of your international marketing plan.
The Process
This means that you need to create an international marketing process that you can measure.
But you need to pay attention to what you measure and how you will use this information. You need a marketing process that gives you the information you need to determine viability.
In the 3 Differences In Your International Marketing Plan I gave you a simple action plan:
- Review your international marketing plan
- Create a process
- Include steps that can be measured
- Review these steps for relevancy
- Use this process to create accountability
- Review results for viability
The Reason For Your Process
But this is a simplistic view. You need to spend time reviewing:
- The information your business needs to determine viability.
- The value of what you need to track and measure.
- The relevance between what you are measuring and the information you need for viability analysis.
Make It Work
And once you get this right, you need to review your process to make sure your sales and marketing teams can contribute to this process.
Implementation is key. The process you create for your viability analysis must fit in with how you do business.
Key To Your International Success
Viability analysis is vital for international business development. Your business needs the right tools to make the right decisions to grow in foreign markets.
You can create this process right from the start, when you first start selling to international clients.
In the beginning your process may only include a few extra steps. But these few extra steps will give your business the information you need to continue to develop abroad.
You can find the other two differences in your international marketing plan here:
Read The Whole Story
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This is part of the Core Business Guide 6 Analyze Your International Viability Be sure to check out the other useful tips to analyze your international viability |
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And it is also part of the Core Business Guide 4 Build Your International Marketing Strategy Be sure to check out the other useful tips to build your international marketing strategy |
Need Help?
Need instructions?
Need to see where this fits in?
Still confused? Review your answers in the first Core Business Guide
Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.
| 2.9 |
The 3 Differences In Your International Marketing Plan
October 9, 2008 by cindy
Do you already have a marketing plan for your domestic business? Do you need an international marketing plan too?
Of course you can guess that these 2 marketing plans will not be the same. There are 3 differences you need to incorporate into your international marketing plan.
Feedback
When marketing to different markets abroad you must stimulate market feedback. In fact this needs to be one of your top priorities right from the beginning.
When you first start targeting a foreign country you will need to adjust your communication and your marketing and sales strategies.
It is important to understand how your communication is received in a different culture. And this takes time to understand well.
As you get to know your foreign markets you still need to pay attention. In order to seize business opportunities, and avoid bad decisions, you need to know what is going on.
Place a high priority on stimulating feedback in your international marketing plan.
Flexibility
Again, it is all about getting to know markets that are different from your home market.
As you get to know and understand these new prospects better you will need to adjust your marketing. Simply put:
Your international prospects react differently to your products.
These differences may be very subtle. They can also appear at any stage of your international business. But if you stimulate feedback and listen for these differences you can:
- Improve your international results.
- Become present in your foreign markets.
A little time spent double checking your strategies can save you time, money and cultural blunders. So, plan for flexibility. Include a process of evaluations, and room for change, in your international marketing plan.
Viability
In an international marketing plan you need to include even more elements of marketing accountability. The viability of your international endeavors may depend on this.
What does this mean? Here is a simple action plan:
- Review your international marketing plan
- Create a process
- Include steps that can be measured
- Review these steps for relevancy
- Use this process to create accountability
- Review results for viability
This gives your business the tools to make the right decisions to grow in foreign markets. Include a process for marketing accountability in your international marketing plan.
Use Your International Marketing Plan
Incorporate these 3 elements in your international marketing plan and add one more. Next all you need is to:
- Put your international marketing plan into action.
Even if you start with the most basic marketing plan, all you really need is to take action and give priority to these 3 differences. Your market feedback, flexibility and viability analysis will guide you through the rest.
Read The Whole Story
|
This is part of the Core Business Guide 4 Build Your International Marketing Strategy Be sure to check out the other useful tips to build your international marketing strategy |
|
And this is also part of the Core Business Guide 6 Analyze Your International Viability Be sure to check out the other useful tips to analyze your international viability |
Need Help?
Need instructions?
Need to see where this fits in?
Still confused? Review your answers in the first Core Business Guide
Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.
| 2.9 |
Guide 6 - Analyze Your International Viability
August 2, 2008 by cindy
Last update 17 October 2008
In This Core Business Guide 6:
Step 1 - Get The Right Marketing Process
- The 3 Differences In Your International Marketing Plan
- Flexibility In Your International Marketing Plan
- How Feedback Develops International Markets
- Viability Analysis In Your Marketing Plan
Before running your international sales strategy, set up a dashboard to analyze your sales results. Your international business success depends on adapting your business to your international markets.
Good tracking procedures and regular analysis will help you to adapt your business faster and in a more suitable manner.
Information on how to analyze your international viability is currently available through paid phone consulting sessions.
Please contact me at cindy@cindyking.biz to set up a session.
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Get The Right Marketing Process |
Marketing Accountability For Viability Analysis
The 3 Differences In Your International Marketing Plan
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The 3 Differences In Your International Marketing Plan• How is your international marketing plan different to your domestic marketing plan? • What are your top priorities in an international marketing plan? • What do you need to know to create an international marketing plan? |
Flexibility In Your International Marketing Plan
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Flexibility In Your International Marketing Plan• How can you plan for flexibility? • What are the questions you need to ask yourself? • Why is it important to plan for flexibility? |
How Feedback Develops International Markets
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How Feedback Develops International Markets• Why do you need feedback from your foreign market? • Why is it important to stimulate feedback? • How should you plan your marketing strategy for feedback? |
Viability Analysis In Your Marketing Plan
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Viability Analysis In Your Marketing Plan• Do you have a process of marketing accountability? • How can you get the information you need for your international viability analysis? • When should you start? |
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Create A Process For Sales Accountability |
Start Your International Sales Guide
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How To Address Cultural Differences In Expectations• Are you addressing all of your international client’s needs and meeting his expectations? |
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Bonus For Action Guide Subscribers
Get International Clients Action Guide readers get free special bonuses each month with their weekly email subscription.
More From Cindy
Interested in reading more on my personal opinions and experiences on how to connect with international markets?
My Blog On Copywriting For International Markets - CindyKing.biz
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Even More Resources
Recommended Resource - World Trade Indicators
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Resource On World Trade Indicators• The World Bank website has a wealth of valuable information for international business development |
Next Step
Core Business Guide 7 - Run With Your International Sales Strategy
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Run With Your International Sales Strategy• Do you need help setting up your international sales strategy? |
Need Help?
Need instructions?
Need to see where this fits in?
Still confused? Review your answers in the first Core Business Guide
Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.
| 3.2 |
Website Design - Power Your International Web Pages With Focus
Internet users are unlike any other media consumers.
They are online with a purpose. Even internet users in other countries.
The degree of purpose may depend on the maturity of the local internet environment. Most of your international online markets have had internet access for a few years now. They come online with a purpose.
Why Are Online Users A Different Type Of Reader?
In some ways an internet user is more like someone in a huge library rather than a person idling flipping through a magazine in the doctor’s office.
If internet users come online with a purpose, what do you think they are looking for online?
They use search engines and favorite bookmarks just like the clearly marked isles in a library.
Your international visitors may have different motivations and different preferences, due to cultural differences. But they come online for the same reason: They have one specific purpose.
When a visitor lands on your website, what is he hoping to look for on your website?
How can you design your website to appeal more to these online visitors? Read more
