Use A Multicultural Internet Marketing Strategy To Develop Your International Business
June 27, 2008 by 
cindy
Internet marketing is a great tool for international business expansion. It can help you get more international clients…if you use it right.
Part of the equation for a successful international internet business is using the correct marketing online for your international audience.
Internet Marketing Today
Internet marketing has become fairly sophisticated with regards to Search Engine Optimization. The search engines have become so sophisticated and they change so rapidly that online businesses are no longer trying to master them. It has just become too expensive to do so, and the rapid changes in search engine algorithms mean they might be wasting their money.
This is good news for the internet users. Online businesses are coming back to stronger marketing to their internet readers.
Good internet marketing has more to do today with creating meaningful relationships with readers than ever before.
Marketing To The Right Cultural Target
The dilemma is that you cannot really contain your website to one location. If your website is in English for example, your readers will come from all sorts of countries. Online businesses need to adjust their marketing to the different cultures of their audiences.
So does what does this mean for online businesses? Read more
Use A Multicultural Internet Marketing Strategy To Develop Your International Business
June 6, 2008 by cindy
Internet marketing is a great tool for international business expansion. It can help you get more international clients…if you use it right.
Part of the equation for a successful international internet business is using the correct marketing online for your international audience.
Internet Marketing Today
Internet marketing has become fairly sophisticated with regards to Search Engine Optimization. The search engines have become so sophisticated Read more
Why Video Marketing Needs To Be Part Of Your Cross Cultural Marketing Strategy
June 5, 2008 by cindy
This article is part of Video Marketing 101. You will find the links to the other articles in this series at the bottom of this post. Stay tuned for future ones.
Video marketing is fast becoming a necessity throughout the online business world. And the trend is not going to stop. The short 2 minute videos are here to stay. And this is the format of choice for businesses to market themselves through videos. The short marketing video is also a great channel to reach many of your international clients when combined with cross cultural marketing. Read more
The Three Factors In Finding The Right Marketing Mix For Your International Business Expansion
April 21, 2008 by cindy
It is possible to get international clients with strong internet marketing. It is even possible to develop your international business through internet marketing.
There is one condition though. You will need to find the right marketing mix to use your internet marketing in your foreign target markets.
You will not be able to rely on a simple website or simplified internet marketing strategy. This may work to some extent, and it may work in your domestic market.
If you are serious about developing your international business you will need to add a little bit more marketing skills to the mix.
Three Factors To Find The Right Marketing Mix
In order to develop your sales in your foreign markets a variety of marketing techniques come into play. Here are the different factors involved:
Read more
How The Right Marketing Mix Can Bring International Success
April 16, 2008 by cindy
April 16, 2008 by cindy
Finding the right marketing mix is crucial if you are serious about developing your international business.
The right marketing mix will:
- increase your international success
- get your international clients faster
- keep your international expansion costs down
Before looking at the different elements in a good international marketing mix, there is one question you need to ask yourself first.
Do you already have a few international prospects or clients?
If you do already have a few international prospects or clients, be sure to start here.
Easy International Business Development With The Right Marketing Mix
April 11, 2008 by cindy
Internet can toot the “Global” horn. But businesses often just don’t see how internet can help them expand internationally with their products and their markets.
Businesses tend to limit their horizons all by themselves with regards to their products and markets.
They still to think of international development strategies in the traditional way of doing business: foreign staff and offices, with foreign client profiles similar to their domestic client profiles.
The problem lies in the traditional background of the staff caught up in their domestic markets and the traditional nature of the business. Read more
Turbo Charge Your Multicultural Internet Marketing To Get International Clients
April 9, 2008 by cindy
As a small business, if you want to get more international clients on a budget you will create a multicultural or international marketing campaign using internet marketing.
If you really want to get clients fast you will need the special turbo power of adding integrated marketing to the mix.
Multi Channel Marketing
What is integrated marketing? Well first lets start with the support system: Multi Channel Marketing.
Marketing today is carried out using different communication channels. Here is a list of different channels, Read more
Choice Of Internet Marketing Methods
March 2, 2008 by cindy
Photo: Afonso Lima
International Business Development
Relying heavily on internet marketing to develop new foreign markets can reduce your international development costs. It is also quicker and generally involves less risk compared to opening a foreign office or a foreign sales team, for example.
What are the choices in internet marketing strategies when opening your business into a new foreign market?
What are companies doing now? Many companies are still using a traditional marketing mindset. Let’s look at the options a company has when solely using internet marketing to start out with. There are three main options for first implementing an e-marketing campaign to open a foreign market. Read more
Using Foreign Language E-Communication Tools
March 1, 2008 by cindy
Last updated 20 August 2008
International Business Development
International business expansion can be expensive and laden with risks. Well this is true when companies limit themselves to only using traditional marketing methods in their international business development.
This can also be the case when companies use some internet marketing but rely heavily on traditional marketing methods.
Creating foreign language content for one internet marketing communication medium is a good way to start.
Traditional & Internet Marketing Mix
Today’s best marketing practices are based on implementing both internet marketing and traditional marketing campaigns. Companies rarely rely on both methods to the same extent. One marketing environment is often used more than the other. Read more
Culturally Customized Communication To Transition To A Global Market Internet Business
February 25, 2008 by cindy
Last updated 20 August 2008
This is the third part of a series - Transition To A Global Market Internet Business. Read the other two parts here:
1 - Internationalize Your Website
2 - Localize Your Website
International Development With Internet Marketing In Three Easy Steps
Once you have a localized website adapted to each of your target markets you will want your international clients to feel more familiar with your products and services. You will want to improve the level of communication with your foreign markets.
Your website is now localized. It is already on their territory. The best way to deepen your relationship is to communicate with your foreign markets solely in their language, and to communicate exactly how you would if you were your local competitor. Read more
