How To Organize Country Specific Content On Your Website

When you first start marketing to different countries you need to organize your information on your website. How do you go about doing that? If you have a website you will naturally have questions buzzing around your head about search engine results. You don’t want to lose any of your Search Engine Optimization efforts.
In the very beginning you have two choices to prepare for international business development. You can decide to start with

• A separate English language International website
• Internationalizing your current website

This is just preparation. Internationalizing your website can even be compared to doing a little housekeeping. It simply cleans up your website.

The next step after this is to create country specific content for your international audience. Once you create country specific content, what do you do with it? Read more

4 Ideas To Get Your Website International

Website Localization

You have finally decided to take the plunge and make the web design changes necessary to go after more international sales. Your important web pages are ready to be created in the local language, you have looked at the aspects of the culture that are different from your own, and you need to cover the last little items.

Here are 5 web design ideas that you should follow: Read more

4 Ideas To Get Your Website Visible In A Foreign Country

Website Localization

You have finally decided to take the plunge and work on making your website more visible so you can go after more international sales.

Your main web pages are ready for the foreign market you are targeting. You have looked at the differences in culture and adjusted your communication. And now you are ready for your foreign target market to see your website.

Here are 4 ideas to get more international visibility: Read more

Localization Is A Door To Innovation

I am always amazed at stories of product innovations when companies develop their international markets. These stories are inspiring. And when they are stories in countries I’m not familiar with they often completely take me off guard.

In his book “Redefining Global Strategy”, Copyright 2007, from Harvard Business School Publishing Corporation, Pankaj Ghemawat, gives a few examples of how everyday products were changed to adapt to local market demands in India:

• Detergent bars for people to wash their clothes by hand.
• Toothpaste made to be used with fingers instead of toothbrushes
• A bar of soap with one side coated in plastic so it would take longer to wear down
• A special shampoo and hair oil product

Hearing about such stories gives us all valuable insights into the cultural differences in our foreign markets. It makes us realize that other cultures have basic needs and desires different to our own. Other people live very differently than we do.

How can we use the inspiration from these stories in our own business? Read more

Localize Your Website To Transition To A Global Market Internet Business

This article is the second part of a series - Transition To A Global Market Internet Business. Read the other two parts here:
1 - Internationalize Your Website
3 - Culturally Customize Your Communication

International Development With Internet Marketing In Three Easy Steps

Once you have your main website open for international business.
If your website is actually speaking to foreign visitors and not alienating them, then it is time to take your next step in developing a global market presence.

All of your marketing efforts should be aimed at determining where you need to sign up for a localized website. Read more

How To Localize Your Website

Companies often adopt a progressive approach to localization. In part due to the time it takes to translate the website, the investment in translation, and also to refine the local marketing strategies.

In this case, the company will localize the website before translating all of the web content. Local users respond well to this if they have something in their local language and you show them clearly where to go to find further information. The key is to keep the links open to the more detailed information during the transition and to label them clearly and appropriately for the native user.

For your localized website to communicate well you need a certain depth of content. As translation costs are expensive and time consuming, companies often prefer to take this transition slowly, to adopt their website as closely as their website templates allow them to the local markets. Read more

More Business With Localization

The localization of your website is a critical factor in bringing your online business global.

What is localization? Website localization involves the complete cultural translation of your website, and its registration in all of the appropriate local directories. It means making your website so it will get the results you want from a market that is culturally different from yours. Read more