How Quickly Do You Need To Get A Globalized Website?

I’ve had quite a few questions lately on how to move towards a globalized website.

And the marketer in me responds my looking at their current business and what they are marketing.

Knowledge Helps You Save

It is important for any online business with a desire for international expansion to know what is involved in website globalization.

Why?

There are things you can do today, no matter how many international sales you currently have, that will help you save time and money later when you actually need to move towards website localization and website globalization.

This is why website globalization is such a buzz word. Read more

How To Use International Marketing Strategy To Plan For Your Globalized Website

Last Updated 17 August 2008

I’ve had quite a few questions lately on how to move towards a globalized website.

And the marketer in me responds by looking at your company’s current business, what you are marketing and where you are selling your products or services.

Prior Planning Makes All The Difference

It is important for any online business with a desire for international expansion to know what is involved in website globalization. A little prior planning can save you lots of time, money and aggravation in your next steps towards getting more international clients.

Why? Read more

Global Website Development Mixed With Traditional International Marketing In An International Internet Business Plan

One way for internet marketers or brick and mortar companies to plan for their international business expansion is to look at the progressions in

• Websites as they move towards global business websites
• The different stages of traditional international marketing towards global business marketing

This can help businesses to

• Clearly identify where they are today on the scale of international business
• Create an International Internet Business Plan

Progression Towards Website Globalization

It is very interesting to note the online marketing progression today goes:

• From website internationalization = domestic website + all foreign & domestic markets
• To website localization = one foreign website + one foreign market
• To website globalization = all foreign websites + all foreign markets

There is a distinct trend for good global websites today to use website templates throughout all of their country websites. This makes the process easier, quicker and cheaper to manage.

So the progression is towards one website template used for all markets. Read more

Consistency For International Business Success

Last updated 20 August 2008

Consistency throughout multilingual websites is a key element for a successful global website is consistency across cultures.

Templates

One of the best tools for ensuring consistency throughout different country specific websites is the use of web templates.

Templates provide company branding across cultures.

Save Time And Money When You Expand Your Business

The main reason why templates are such an important element to a successful global business is the savings in time and money they give you.

Once you find a template that is compatible with different cultures, you then design templates for quick and easy translation of any text. Read more

Prepare For International Markets

Last Updated 17 August 2008

Today you are limiting yourself if you are not reaching all of your online audiences.

All of the leading global websites reach more people by using more languages. How many languages should you translate your website into? And is the expense really worth it?

There is a definite trend in increasing the number of languages available for business websites. If you want to reach 80% of all internet users today, you will need to have your website translated into at least 10 languages. This is due to rising internet penetration and business globalization.

Translating your website into different languages alone will not make it a good global website. You will also need to Read more