Get Your Front End Acquisition Strategy For International Clients
May 19, 2008 by 
cindy
Online internet businesses are often in the business of attracting and selling to new clients. The strategies for selling to first time customers are referred to as Front End Acquisition.
What Is Front End Acquisition?
Front End Acquisition refers to all of the marketing and communication that happens before a person becomes your customer or client. It starts from the point in time when you client does not even know you until his first purchase.
The methods that work for Front End Acquisition will not work with existing clients or Back End. And the methods used to market successfully to your Back End will not work on your Front End Acquisition.
Identify Different Sales Methods
In online sales the difference in the two strategies is very distinct, and an oversimplification could be:
- Front End Acquisition often relies on Landing Pages.
- Back End Sales will often come through email marketing.
Why are these different sales methods used? Read more
Turbo Charge Your Multicultural Internet Marketing To Get International Clients
April 9, 2008 by cindy
As a small business, if you want to get more international clients on a budget you will create a multicultural or international marketing campaign using internet marketing.
If you really want to get clients fast you will need the special turbo power of adding integrated marketing to the mix.
Multi Channel Marketing
What is integrated marketing? Well first lets start with the support system: Multi Channel Marketing.
Marketing today is carried out using different communication channels. Here is a list of different channels, Read more
