Get Past Language Barriers To Get International Clients
August 8, 2008 by 
cindy
Different businesses go about developing their international business at different speeds. Several early reasons come in to play. The main reasons are:
- Your own visibility and understanding of your international potential
- Deciding what product to market abroad
- Finding your international markets
Your budget and manpower resources also have a direct influence on how you go about the process of developing your international markets.
Getting Stuck In Language Barriers
Language barriers often come up immediately and stop or delay most small businesses from developing internationally.
When a small business owner is confronted with different languages, he has two choices: Read more
A European Marketing Resource List - PowerAge Europe 110
July 23, 2008 by cindy
AdAge recently published their yearly listing of the 150 top blogs and bloggers in advertising, marketing and media.
A European Marketing Resource List
The original Power150 list was primarily American. To help companies with their European marketing needs, I extracted all the European entries from the larger AdAge list of nearly 750 blogs to create this list.
With only 6 months existence, Get International Clients is on the list!
The PowerAge Europe 110 List Of Top European Blogs And Bloggers
In Advertising, Marketing And Media.
Technorati tags:European Marketing Resource List
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Is International Marketing On The Web Different?
July 4, 2008 by cindy
In the offline world, international marketing goes through a distinct sequence.
5 Stages Of International Marketing
This sequence happens because different countries do business differently. Different countries have:
- Different habits
- Different legislations
- Different markets
- Different uses for your products
- Different client profiles
The 5 different stages of international marketing allow businesses to adapt to these differences. The 5 different stages are:
- Domestic Marketing
- Export Marketing
- International Marketing
- Multinational Marketing
- Global Marketing
Read more about these different stages in: 5 Traditional Marketing Steps To Become An International Business
International Web Marketing
Most international web marketers jump straight into the deep end: Global marketing.
There is one similarity between Domestic Marketing and Global Marketing: Read more
Resource Guide - Translation Widget
May 15, 2008 by cindy
There is a new Resource Guide on Get International Clients. I’ll be adding tools and resources to this Resource Guide on an ongoing basis.
The first tool here is the Translation Widget I use here on Get International Clients.
This translation widget is powered by Google Translate. And it is a little different than all of the other translation widgets I’ve seen out there.
But first a little background information…
Google Translate now recognizes the language on your page. If your page is in one of the 24 languages Google Translate has installed, this tool immediately recognizes this. If your page is not in one of the 24 languages Google Translate supports you will get a message saying that Google does not support that language.
If your website is written in any one of the 24 languages supported by Google Translate:
- DOWNLOAD this translation widget and
- USE it on
- YOUR website
You can download the translation widget you see on all Get International Clients articles. Read more
The 7 Traditional Paths To International Business Development
May 14, 2008 by cindy
So you want to make your business international?
Traditionally there are 7 different options open to you. Each path has advantages and disadvantages.
Businesses just starting their business development abroad will need to study these options very carefully.
Online businesses starting to develop a regular international client base will also find it very interesting to look at the traditional business development strategies. You never know where your international internet business can lead you.
Here are your international business expansion options. Read more
Your Free Cross-Cultural Communication Tool - A Translation Widget
May 1, 2008 by cindy
Need an easy translation tool?
Give your international readers a tool to read your website while they are still on your pages.
This free translation widget will keep your content on your website. This means your readers will stay on your website while they read your content in their own language and not somewhere else.
Easy Cross-Cultural Communication
This sidebar widget is a great Cross-Cultural Communication tool.
Simply download any of the different widgets here. Read more
You Might Have More Options To Develop Your Business Internationally Than You Realize
April 1, 2008 by cindy
When starting your international business expansion, don’t forget to look into all the options available to you. There are actually three options without any or minimum investment up front.
One of these may be just right for your current budget and business capabilities. You can get started on getting international clients sooner than you think.
Let Others Sell Your Products & Services To International Clients
The easiest way to begin building an international sales network is to let someone else sell your products to foreign markets and take care of everything.
This may or may not be the best way to start your international business.
The real value in this method is twofold:
- You do virtually nothing different from what you already do.
- You will make international sales.
And this is not negligible. Your product sold in a foreign market that isn’t open to you otherwise.
The other advantages are that you can clearly define the contract for your agents. You have no restrictions and you can develop your international markets as you wish in the future. Read more
5 Traditional Marketing Steps To Become An International Business
March 19, 2008 by cindy
International Business Development With An Easy 5 Step International Marketing Plan
So you want to get more international clients, and realize that you need to do some international marketing. But you are not quite sure what to do.
Well let’s have a look at the different areas of international marketing. Companies often go through these steps one after the other, but not always. You could start an export business for example without going through the first step of Domestic Marketing.
Each step clearly explains:
- where your company is selling, and
- what product you are selling.
You will see very clearly where your company’s business requirements are today with regards to International Marketing. This will also give you a better understanding of what your next step is towards getting more international clients. Read more
International Success With Languages
January 19, 2008 by cindy
To reach 80% of today’s internet users you need to communicate in at least 10 languages. The long time standard choice of languages, French, Italian, German, and Spanish, just doesn’t do it anymore. In addition to a change more internet users in large foreign countries, the smaller developing countries can also represent a great market to target.
If you have been in business for even a few years, you probably notice the change in the choice in languages for internet coverage. The speed at which internet companies are expanding their languages is also impressive. Many of the companies now offering over 20 languages did not imagine they would offer so many languages so quickly. If you have an online business and look at the current trend, you would plan for expansion. Internet demographics are changing. Read more
