How To Organize Country Specific Content On Your Website

June 23, 2008 by User Imagecindy  

International Web Marketing Photo: Aleksandar Momirovic

When you first start marketing to different countries you need to organize your information on your website. How do you go about doing that? If you have a website you will naturally have questions buzzing around your head about search engine results. You don’t want to lose any of your Search Engine Optimization efforts.
In the very beginning you have two choices to prepare for international business development. You can decide to start with

  • A separate English language International website
  • Internationalizing your current website

This is just preparation. Internationalizing your website can even be compared to doing a little housekeeping. It simply cleans up your website.

The next step after this is to create country specific content for your international audience. Once you create country specific content, what do you do with it? Read more

Consistency For International Business Success

January 18, 2008 by User Imagecindy  

International Web Marketing Photo: Benjamin Earwicker

Last updated 20 August 2008

This is part of the Culture Customized Content Guide with more articles you may like to read

Consistency throughout multilingual websites is a key element for a successful global website is consistency across cultures.

Templates

One of the best tools for ensuring consistency throughout different country specific websites is the use of web templates.

Templates provide company branding across cultures.

Save Time And Money When You Expand Your Business

The main reason why templates are such an important element to a successful global business is the savings in time and money they give you.

Once you find a template that is compatible with different cultures, you then design templates for quick and easy translation of any text. Read more