Case Studies - Best Small Business Tool For Building Trust In International Clients
February 4, 2008 by 
cindy
Last updated 20 August 2008
What international business development tool is so powerful it calls your prospects and clients to action… and can demolish the biggest stumbling block of all in international business?
A Case Study
You see, telling a story is a very powerful communication tool. It speaks across cultures, across language levels. A case study is a story. The story of how one of your clients had a problem, how he chose your product as the solution, and the results he has had.
A case study often has more selling power to international prospects than any other promotional document because the case study tells the story of someone else resolving the same issue your client has.
If you have a success story with any foreign client it is a fantastic tool throughout all of your international markets and you should make a case study do describe that success. If the success story is with a client located in the country you are targeting it is even better. If you don’t have an international client case study but you do have local client case studies, don’t let that stop you. Your story will still have great pull because it still shows a problem and a solution. Read more
Case Studies - Easy Small Business Strategy Strengthens International Client Relationships
February 3, 2008 by cindy
Last updated 20 August 2008
Why a systematic case study plan at time of sale is important to your international business development.
If you implement a systematic case study plan at the time of sale, you will get several case study elements. Some of your clients may not be willing to commit to a full case study. Not to worry.
There are three variations of the case study. Read more
