Guide 1 - Beginners Discover Your International Business
July 21, 2008 by
cindy

Click the numbers just above on the home page for quick navigation to all 8 international sales steps.
Would you like to develop your international business?
Are you a beginner at international sales and marketing?
Then, read this Business Guide first. There are two important questions you must answer before you can find the right mix for your international marketing.
After finding the right international marketing mix for your business you can then learn how cross-cultural marketing tools can help you bring in more sales.
International Business Development is no longer limited to companies which can afford to set up overseas offices. But there is one hitch. You still need to use an international marketing strategy suited to your business.
Where Is Your International Business?
The best way to get international business through your web site is to review your business with a few long established best practices of traditional international business development. Please read carefully through the first two steps below. This is the first place most small businesses fail. These two steps will help you to define where your international business is right now and where you should be going. If you do not identify your current international marketing needs and where you should be going, you could jeopardize your results. In addition, your international business expectations will not be realistic.
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5 Traditional Marketing Steps To Become An International BusinessWhat type of international marketing suits your current business? |
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The 7 Traditional Paths To International Business DevelopmentHow do you go from a domestic company to an international company? |
Beginners Discover Your International Business
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After the exercises above, you should now be ready to begin the process of finding what you want to sell abroad. These articles will help you to choose the products you want to sell to international clients.
Find What To Sell
The first question is often what you should sell. Some companies do not know if there is a market for their products.
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• Do you need help deciding what to sell abroad? • How important is the choice of your first product to sell abroad? • This is an easy step if this is the first time through the 8 steps of the International Sales Road Map. Find inspiration here. |
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• Do you already know if your product cannot be sold in every market? • Will it be difficult to sell your products abroad? • How should you evaluate different consumer habits? Read more about how different consumer habits can help you choose your product. |
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• Do you know if your foreign clients want your product? • How can you find out if your product will appeal to your international clients? • How can you find out more about your international clients? Read how understanding your foreign markets can help you sell your products abroad. |
Learn What It Takes For International Success
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• Do you feel at a loss with regards to dealing with international business? This guide gives you the background information you need right from the start. |
Next Step
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Guide 2 - Plan Your International Sales Road MapYour next step is to review the next Business Guide in this series: Guide 2 - Plan Your International Sales Road Map The International Sales Road Map gives you a simple step-by-step process to run through once, and then repeat as you progress in your international business expansion. The International Sales Road Map shows you how and when to implement the other Get International Clients Business Guides. |
Reasons Why You Should Implement An International Sales Road Map
- Coming soon Most international web marketing plans forget to add international marketing and cross-cultural marketing strategies.
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Cindy King is a Cross-Cultural eMarketer and International Sales Specialist,
with over 25 years field experience in international business development.
Find out about working with Cindy
Get faster international sales































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