Adapt Your Own Communication For International Business Success Like The Professionals

by cindy on 22 April, 2008

International Web Marketing Photo: Nick Jackson

Fear of cultural communication blunders often waves its head at some stage in international business. Especially for businesses just starting out in their own international business expansion.

Lack of international business skills can make this fear take all sorts of proportions.

Learn From Others

Looking at the communication styles of seasoned international business professionals can be a big help.

Experienced international communicators have one thing in common: they have a very similar style of speaking.

  1. Openness to the other culture, which can also be perceived throughout their actual communication.
  2. Concise clarity, to perfection.
  3. Severe reduction in their own cultural layers of speech, if they avoid slang and cultural metaphors long enough.
  4. Reduced vocabulary, yes it goes with the territory

There is one simple way to follow in their footsteps:

Take The First Step

Cross cultural communication is a two way process. If you want to meet someone half way on common communication grounds, look at your own communication first.
This is the easiest place for you to start. And it is the easiest part you can control.

International Communication For Your Foreign Markets

Businesses interested in developing international clients, need to learn to adapt their own communication to international markets. This cuts down many of international communication barriers for your foreign clients, and will help you to avoid cultural blunders.

Even companies with very strong cultural branding need to internationalize their sales scripts at some stage of the sales process. Otherwise foreign clients simply don’t understand them.

The Secret Ingredient Of Successful International Communication


There is one other speaking style that is common to all experienced international communicators:

  • They often have an aura of quiet confidence about them.

This is because they know exactly where there are personally in the conversation, and they know the boundaries of their conversation. They are able to identify their own personal prejudices and are able put them aside.

This self knowledge on a very deep level gives you one other advantage:

  • You no longer fear cross cultural blunders.

If you have been in cross cultural communication long enough, you learn that you cannot control communication blunders. It happens all too often.

You can learn to recognize cultural blunders rapidly and how to rectify them smoothly. Above all else you learn to control your own communication.

Other articles on Cross Cultural Communication you may like to read:

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Get International Clients Cindy King is a Cross-Cultural Marketer and International Sales Specialist,
with over 25 years field experience in international business development.
Learn how you can get more international sales