Protected: Fact Sheet 5 Traditional Marketing Steps To Become An International Business
October 31, 2008 by
cindy
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Protected: Fact Sheet - 7 Traditional Paths To International Business
October 30, 2008 by
cindy
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Preparation For International Sales
October 29, 2008 by
cindy
Are there any changes you need to make before you start to sell to international markets.
If you are currently selling to a market you are familiar with, you will need to make some adjustments when you first start selling to international clients.
Schedule More “Listening” Time
You see, the sales pitch that works for your market at home, will probably not work well abroad. And if even if it does, you will need to increase the “listening” time prior to giving your sales pitch.
Before you can sell to your new international clients you need to listen to them. And cross-cultural communication barriers may make this step a little slow at first.
But without this extra “listening” time, you could make a few international sales and think that your marketing is fine for this new market, when in fact, it is not all that great.
What does this mean? You need to talk to your international clients. Get to know them. Find out what their problems are. And, why these are problems.
Brainstorm The Benefits Of Your Product
Does this mean you should forget about your sales pitch?
No. But there one exercise you should do before you call your international clients.
Brainstorm a list of all of the benefits of your product.
- Start with the features. List all of them.
- For each feature, put at least one benefit
- For each benefit, try to come up with a deeper benefit
- Identify who these benefits may appeal to
- Identify any triggers or personality traits for these people
- Keep this information with you
Find All Types Of Benefits
What types of benefits should you note? All of them:
- Technical
- Financial
- Process related
- General appeal
- Specific to the environment, or in any other way
This is, in fact, the first step to creating your international sales cheat sheet.
Update Your Information
Keep this list of benefits near you whenever you communicate with your new international market.
- As you make your phone calls with your international prospects and clients.
- When you write to them
- When they provide feedback in any form
And the next step is important:
- Ask questions, communicate in a way to stimulate feedback on your questions.
As you ask questions, you will build up your international market intelligence to help you craft the best sales communication for your new international audience.
What type of questions to ask? Questions that will help you understand your international clients better, such as:
- What are you interested in?
- Why is this important to you?
- Are you more interested in the money you can save, or in increased productivity?
You should focus on asking questions to get to know your international clients, and not automatically fall into your standard sales pitch.
And remember to listen to everything your international clients tell you. Even the smallest bit of information can in fact lead to you understanding a major trigger for more international sales in that market. But you may miss it, unless you make an effort to understand everything.
Start Your International Sales Cheat Sheet
Review your list of benefits with the information you get back from your international clients. And adjust your communication to respond to each markets specific needs, concerns and problems.
After a few phone calls for example, you should have the beginning of your International Sales Cheat Sheet. This is a short guideline that gives you the best responses to key sales questions for each foreign market.
An International Sales Cheat Sheet is a valuable tool for all companies. It helps you to identify the international markets available for your business.
More From Cindy
Interested in reading more on my personal opinions and experiences on how to connect with international markets?
My Blog On Copywriting For International Markets - CindyKing.biz
Read The Whole Story
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This is part of the Core Business Guide 6 Run Your International Sales Strategy Be sure to check out the other elements you need to run your international sales strategy |
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Need instructions?
Need to see where this fits in?
Still confused? Review your answers in the first Core Business Guide
Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.
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What Is International Multichannel Marketing?
October 28, 2008 by
cindy
Many businesses look to web marketing as a cheap and accessible international marketing option.
Yes, you will be able to reach your international audience. But the question is…
- Are you seriously committed to developing your international markets?
If your answer is yes…
Then, you need to add in some target marketing. You need to adapt your message and your communication to specific cultures. This means you need to
- Chose a county
- Get to know your new target market
- Adapt your communication
- Create a relationship with your new target market
Vary The Channels To Create Relationships
Yes…
It is possible to create relationships with your international audience. The key is to find the right:
- Channels of communication
- Marketing strategies
Just like with your domestic marketing, you will often be more successful when you use more than one channel. With international multichannel marketing, using a variety of different channels has distinct advantages:
- More international visibility
- Better knowledge about your foreign market
The Different Channels
So what are different channels of communication?
- Search engine optimization
- Teleseminars
- Forum marketing
- Blogging
- Micro-blogging
- Direct e-mail
- Social media
- Joint ventures
- Telemarketing
- Direct mail
- Event marketing
- Print advertising
- Direct-response television
- Radio
- Public relations
Multichannel Marketing From A Distance
Many companies prefer to rely heavily on web marketing to stay in contact with their foreign markets. Have a closer look at the list above. It is not even a complete list.
And yet…
- Half of the different channels listed above, are web communication channels.
This means that international multichannel marketing is an option for many companies.
But, there is something else…
There is one more important thing you need to make multichannel marketing work from a distance…
Web Statistics To Get To Know Your Markets
When targeting new international markets, it is vital that you incorporate systematic testing right from the start. You must:
- Become acquainted
- Get to know
- Appreciate the needs
- Engage in meaningful conversation
…with your international audience.
And systematic testing will give you the information you need to adjust your communication as appropriate.
Multichannel Marketing Key To International Success
As you communicate with your foreign markets, you will learn how your international audience reacts to the different communication channels.
Cultural differences also come into play. And you may be surprised at how different markets respond to different channels.
Marketing through a variety of different channels is key for businesses to find the right marketing strategy from a distance.
When you find one marketing channel is not effective, have a look at other marketing channels together with:
- Different cultural traits
- National statistics for each marketing channel
Not only does marketing with a variety of different channels give you more visibility, it also helps you learn more about your international audience and find the best communication channels for your business.
More From Cindy
Interested in reading more on my personal opinions and experiences with culture customized content?
My Blog On Copywriting For International Markets - CindyKing.biz
Read The Whole Story
Business Guide - Multichannel Marketing
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Multichannel Marketing• Do you know the best way to set up your communication with different countries? |
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This is part of the Get International Clients Business Guide 4 Build Your International Marketing Strategy Be sure to check out the other useful tips to build your international marketing strategy |
Need Help?
Need instructions?
Need to see where this fits in?
Still confused? Review your answers in the first Core Business Guide
Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.
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Website Design For International Markets
Last updated 27 October 2008
In This Business Guide:
Design Your Website For International Clients
- Design Your Website For Your Needs – Not On Cost
- 10 Top Traffic Generators For Your Website
- How To Hire The Right Website Designer For Your International Audience
Design Your Website For International Clients
Here are other useful articles on website design
Design Your Website For Your Needs – Not On Cost
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Design Your WebsiteFor Your Needs – Not On Cost |
10 Top Traffic Generators For Your Website
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10 Top Traffic Generators For Your Website |
How To Hire The Right Website Designer For Your International Audience
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How To Hire The Right Website Designer For Your International Audience |
Design Your Website For Speed
This first series is on how to improve the speed for your visitors’ browsers to upload your website.
This is a critical issue for good international internet practices. There is still a large population all over the world using slower modems. And browsers on mobile phones are also using different technologies.
Speed is critical for good international business practices online.
Here is a series of articles on how you can improve speed for your website visitors:
How To Speed Up Your Website For All Of Your Visitors
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How To Speed Up Your WebsiteFor All Of Your Visitors |
Use The Height And Width Tags
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Use The Height And Width Tags |
Use A Forward Slash On Your Links
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Use A Forward Slash On Your Links |
Reduce the HTTP Requests
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Reduce the HTTP Requests |
Optimize Your Cascading Style Sheets
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Optimize Your Cascading Style Sheets |
More From Cindy
Interested in reading more on my personal opinions and experiences with culture customized content?
My Blog On Copywriting For International Markets - CindyKing.biz
Read The Whole Story
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This is part of the Get International Clients Business Guide 4 Build Your International Marketing Strategy Be sure to check out the other useful tips to build your international marketing strategy |
Need Help?
Need instructions?
Need to see where this fits in?
Still confused? Review your answers in the first Core Business Guide
Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.
| 2.9 |
Get International Clients Sunday Blog Carnival #25
October 26, 2008 by
cindy

Welcome to the 26 October, 2008 edition of the Get International Clients Sunday Blog Carnival.
Kathleen Gage presents How to Gain Visibility, Market Reach and Revenues from Writing Free Articles posted at Street Smarts Marketing & Promotions saying ” One of the most important, yet often least understood business-building strategies for authors is the need to market. Many speakers, authors, trainers and consultants desperately want to gain visibility on the Internet and within their market, but may not know the most effective and efficient way to do this. Marketing serves several purposes including market reach, visibility, credibility and perception of expert status. There are countless ways to achieve these outcomes. Discover one of the best ways to achieve your marketing goals as an author, speaker, coach or consultant.”
Stephanie West Allen presents A key to cross-cultural conflict resolution: Around the world in almost 80 (0,000,000) brains posted at Brains On Purpose™.
Jim Logan presents Anatomy of a worthless business proposition posted at B2B Rainmaker saying “You can have the greatest, most feature rich offering in the world, but if your target market doesn’t value the problem you solve or the opportunity you enable, you’re never going to have revenue success. At best, you’ll be opportunistic. And your product or service is effectively worthless.”
Sarah Scrafford presents 100+ Free Open Courseware Links for Web Designers posted at eLearning Gurus.
Hot Domain Names presents Internationalized Domain Names And Homograph Attacks posted at Hot Domain Names saying “What is a homograph attack? A homograph attack is when a person makes an internationalized domain name, (also known as an IDN), look like a traditional domain name associated with a popular website.”
Brad Trnavsky presents How Loyal Are Your Customers? - Sales Management 2.0 posted at Sales Management 2.0.
Ian McAnerin presents 3 Factors of InternationalSEO posted at McAnerin Muse saying “Arguably, the first step towards true search personalization by the search engines was international search. This was followed by local search and universal search, with even more coming ideas coming along, including logins, “answers” and so on.”
Fiona King presents 50 Tips for An Awesome Google Chrome Experience posted at The Daily Netizen.
MBB presents 10 Steps To Retire As A Millionaire posted at Money Blue Book Finance.
Erika Collin presents Brain Trust: 100 Ivy League Business & Entrepreneurship Courses You Can Take for Free posted at BSchool.com Business Schools Directory.
Ecreativeworks’ presents Go International posted at Ecreativeworks’ International Search Engine Optimization Blog saying “Recently, I was browsing through some research on Google and stumbled upon this answer from Google as to why Product Search was renamed from Froogle: “While it was a cute and clever name, it had issues around copyright and trademark, as well as internationalization… The pun (to “frugal”) isn’t obvious.””
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Week 43 In Review
October 25, 2008 by
cindy
Want to know what else I have been up to this week?
Here is a list of the thoughts, ideas, requests and articles I published this past week.
On Get International Clients
As usual, the Sunday Blog Carnival starts off this week:
Guide 1 - Discover Your International Business
Guide 2 - Plan Your International Road Map
Guide 3 - Design Your International Visibility
Guide 7 - Run Your International Sales
On Cindy King .biz
This is where I share more of my personal opinions, experiences and frustrations… on anything cross-cultural and on international business.
Uniquely Cindy
The weekend’s links to marketing articles and book review:
Communication For International Sales
International Sales
International Web Marketing
…and what have you been up to this week?
Let me know if you have come across anything interesting on the vast subject of international business development on the web.
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Internationalize Your Website
In This Business Guide:
7 Easy Tips to Internationalize Your Website
1 - Convey Your Message To Everyone
2 - Make Yourself Reachable To Everyone
3 - Position Yourself
4 - Words For Consistency
5 - Avoid Losing Sales
6 - Explanations For Clarity
7 - Welcome International Visitors
More From Cindy
Read The Whole Story
Need Help?
Easy Ways To Improve Your International Communication
Tips To Increase International Appeal
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More On These 7 Tips
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Convey Your Message To Everyone
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Make Your Website Easy To Read For All Of Your Readers• What reaction do your international readers have when landing on your website? • Is your message getting across cultures? Learn how you can improve the experience for your international audience. |
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Make Yourself Reachable To Everyone
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Be Reachable By PhoneTo Everyone• Can your international readers reach you easily? • Can they reach you how they want to reach you? Read more about how your phone can bring you more international clients. |
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Position Yourself
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Show The World Your Location• Would you buy from someone did not know? • What is a simple way to bring your business closer to your international clients? Learn why you need to position your business to your international clients. |
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Create Clarity And Consistency For Trust
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Create Clarity -
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Avoid Losing Sales
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Use The Right Order FormsFor International Sales• Are you losing sales mindlessly? • Are you sure your sales order form actually works for all of your international clients? |
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Explanations For Clarity And Consistency
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Create Clarity And Consistency -
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Welcome International Visitors
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Welcome Your International Visitors• Do your international visitors feel welcome? • Are you losing international connections? |
More From Cindy
Interested in reading more on my personal opinions and experiences with culture customized content?
My Blog On Copywriting For International Markets - CindyKing.biz
Read The Whole Story
Core Business Guide 2 - Plan Your International Sales Road Map
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This is part of the Get International Clients Business Guide 2 - Plan Your International Sales Road Map This is where you can read more on how to connect with your international markets. |
Need Help?
Need instructions?
Need to see where this fits in?
Still confused? Review your answers in the first Core Business Guide
Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.
| 2.9 |
Your International Mindset
October 23, 2008 by
cindy
Successful international business development is a question of mindset. Yes, there are also many other key components too. Such as:
- Identifying the right product to sell abroad
- Choosing the right market
- How you position your product in that new market
- The marketing you use
- Your communication
- How you adjust to your new market needs
Your mindset influences each of these steps. And your international success depends on your mindset
Your International Mindset
Your international mindset is the foundation on which you can build your international business development. Your mindset fuels the actions you take.
This is why the right international mindset takes you farther. It has a direct impact on your international success.
When you begin the process of acquiring an international mindset you will make progress.
How To Adjust Your Mindset
And, when you first start to develop international markets most people need to adjust their mindset. You need to open your mindset to:
- Curiosity
- Flexibility
- Change
- Different logic and thought processes
- Different ways of doing things
- A quest of understanding
- Put aside your own personal prejudices long enough to see “reality” from another culture’s perspective.
This last one is often the most difficult. And this is why it usually takes a little time to acquire an international mindset.
Not Easy For Everyone
Another interesting thing to factor into your international business development…
Different people can struggle differently with adjusting their mindset. And even if they come from the same culture.
- Some people will do this so naturally that it is almost unnoticeable. This is a question of personality, upbringing, environment. A general openness to personal change.
- Most people will experience a shift in mindset as they start taking action. They respond and learn as their world touches a different world, a different culture.
- And there are some people that will resist a change in mindset… This is also a question of personality, upbringing, environment, culture and a general rigidity to personal change. These people will usually blame others for their lack of success. Or they might think that their reality is everyone’s reality too. If they are lucky, they will later wonder why they are not making any progress, and they might progress to make the shift in mindset.
I often notice how the different cultural behavior scales seem to influence the speed and capacity of acquiring an international mindset.
Looking at these scales has a certain appeal.
But, remember, cultural generalizations can lead you down the wrong path.
The process of international business development can be put on paper. It is a strategy. It is actionable. It is easy to put in place once you know what to do.
What can be more difficult than this? The difficulty is in:
- Acquiring an international mindset.
Mindsets Are Challenged Today
But international businesses today have their mindsets challenged on several fronts. Let’s look at some examples.
First…
A marketing mindset is required for online success. The technically minded web professionals need to acquire a marketing mindset for success. There is no way around it.
Second…
The social web is a new mindset. There are those that are active in social media who do not get it and they stick out like a sore thumb. When new comers take the time to identify the right mindset, and adopt it, they become successful in social media.
Adapt To Different Environments
So how do you adapt your mindset?
It comes down to:
- Get to know the different environments you interact with.
- Understand the people in these environments.
- Understand the conversation going on in these environments.
- Adjust your own conversation and style of communication to fit in with this new environment.
And this involves your personal conversation. Your personal communication in this environment.
That is why it is difficult to adjust your mindset. It requires an openness and a personal commitment to change.
Mindset In Business
Following a set of actions and going through a process is easier for a business than adjusting individual mindsets.
And why does a business need to question the mindset of the people involved in their international business development?
Because if you do not have the right mindset, you cannot develop a strategy that works. Your whole international business development strategy could:
- Take you longer
- Cost you more
- Or be wrong
International Business System Develops Your Mindset Too
This is why I developed the 8-step International Sales Road Map here on Get International Clients. It is designed to help you acquire the right international mindset while taking action to get more international clients.
- Get International Clients is a business directory with how-to and strategy articles that feed your international mindset.
- The Get International Clients weekly newsletter is an International Sales Action Guide that also helps you acquire your international mindset.
This 8-Step International Sales Road Map is for businesses committed to:
- International business expansion
- Real communication with foreign markets
- The use of international web marketing
- International business opportunities
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