Cross Cultural Web Tools For Countries With High Context Cultural Behaviors

July 31, 2008 by User Imagecindy  

International Web Marketing Photo: Chance Agrella

Last updated 16 August 2008

This is part of the Get International Clients:
Guide To Cultural Web Tools

There are 5 different scales of cultural behavioral traits.

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

Today we are only going to look at the web tools for the high context communication behavior trait. This is part of the high versus low context behavior scale.

Traits Of Cultures High Context Communication

Some cultures are described as being high on the context communication scale. These cultures communicate in a style where:

  • Key communication is relayed in the context, not only in the words.
  • Communication is internalized

Cross Cultural Web Tools For High Context Communication

There is more than one cross cultural communication web tool you can use to appeal to each of the different cultural behavioral traits.

Here are the web tools you can use on your website to communicate better with cultures who score high on the behavioral scale of context communication:

Where Soft Selling Gets You More

Where Soft Selling Gets You More

When An Indirect Communication Approach Is Best

When Indirect Communication Is Best

How Harmony In Your Website Aesthetics Gets You More International Sales

How Visual Harmony On Your Website
Gets You More International Sales

These 3 web tools respond well to the traits for cultures high on the context communication scale.

There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.

Important Notice

Basic Guidelines For Using This Web Tool

If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.

You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.

Use these cross cultural web tools to inspire you to improve your web communication with your international clients.

Review all 5 different culture behavior scales here:
Web Tools For Cultural Communication

You can find other ways to improve your international sales here:
Business Guide 8 - Improve Your International Business Development Plan

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Guide 2 - Plan Your International Sales Road Map

July 31, 2008 by User Imagecindy  

International Web Marketing

Last updated 7 October 2008

Core Business Guide 2

Plan Your International Sales Road Map

  • What choices do you need to make right in the beginning?
  • What criteria are involved in your choice?
  • How do you choose your communication platforms?
  • What sort of a website should you use?
  • What platform do you use to communicate with your international clients?
  • What options do you have?
  • How can I move forward if everything is in a foreign language?

International Business Positioning

International Positioning Process Versus Branding

 International Positioning Process Versus Branding Why is it important to have a process to verify your international positioning?
And why is it sometimes difficult to position your business in international markets?
Read about why you need a process to establish and verify your international business positioning.

International Content Planning

Plan Your Foreign Language Content

Plan Your Foreign Language Content Do you think you will need a lot of translations?
Read more about how planning your content can help you find the best communication platform for your strategy.

Also read:

Internationalize Your Website

If you are serious about developing your international business you will need a website that communicates well with both your domestic market and your international markets. It is possible to do this from one website.

Some businesses need two websites or web pages.

Sometimes your local markets simply need something very culturally specific. Websites like these tend to put off a large portion of your foreign visitors.

This is where you need to look at internationalizing your website. Even the smallest touches can help.

Learn more about this and find out what you can do to internationalize your website in the:

Website Internationalization Guide

Website internationalization How easy is it to set up an international website?

Read about your international communication platform options.

Localize Your Website

Website Localization usually comes after Website Internationalization. At least, this used to be the case.

If you are hesitating about whether a Localized Website is appropriate for your business, have a look at Sub Domains on an International Website, or even your current website. Search engines have improved international search results recently.

This is a current trend to keep an eye on.

An International Website with Sub Domains may be your better option, depending on your current and expected international market reach.

You usually need to know more about your international market to set up a Localized Website than you do with a International Website.

If you do not have enough specific market knowledge for one country, and do not have the resources to get this knowledge, you may find it useful to start off with an International Website.

But some companies start off with Localized Websites.

Localized Websites are websites with one country URL, and targeting on country. They offer a distinct competitive advantage by bringing you closer to your foreign clients.

Website Localization Guide

Website Localization

Website Localization Guide

When do you need to have a Localized Website?

Read more about reaching specific foreign markets.

Foreign Search Engine Submissions

Remember to investigate how to get maximum visibility in foreign countries for your web marketing. Read more about how to submit your website to foreign search engines.

Foreign Search Engines

Foreign Search Engines

Foreign Search Engine Guide

How easy is it to set up an international website?

Read about your international communication platform options.

Other Things To Keep In Mind

Here are some other things you should keep in mind.

Are You An International Exporter?

Are You An International Exporter?

Are You An International Exporter?

Who do you sell your products and services to?
How do you sell them?
Can you go from an export business to an international business?

Find out why you need to define this first.

3 Reasons To Start With Integrated Marketing

3 Reasons To Start With Integrated Marketing

3 Reasons To Start With Integrated Marketing

Why is it easy to implement integrated marketing right from the start?

How can integrated marketing help your international business?

Are you already doing integrated marketing without knowing it?

Cultural Differences In Standard Work Schedules

Cultural Differences In Standard Work Schedules

Cultural Differences In Standard Work Schedules

Start developing your basic international skills.

Read about how differences in work schedules is important.

Through The Eyes Of A Cross-Cultural Marketer

Cindy King.biz

Other planning articles on Cindy King .biz

Plans With Adaptability, Flexibility And Agility
Aligning Your Questions To Build Your International Business
Action Strategy For International Business Development
5 Actions To Start Developing Your International Markets

Next Step

Design your international visibility

Guide 3 - Design Your International Visibility

International market research is easy,
find out more here.

Need Help?

Need instructions?

Need to see where this fits in?

Still confused?  Review your answers in the first Core Business Guide

Simply click on one of the 8 different color coded boxes immediately below to access other core business guides.

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Cross Cultural Web Tools For Countries With High Power Distance Cultural Behaviors

July 30, 2008 by User Imagecindy  

International Web Marketing Photo: Chance Agrella


Last updated 16 August 2008

This is part of the Get International Clients:
Guide To Cultural Web Tools

There are 5 different scales of cultural behavioral traits.

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

Today we are only going to look at the web tools for the high end of the power distance behaviors. This is part of the high versus low power distance behavior scale.

Traits Of Cultures High In Power Distance

Some cultures are described as being high on a scale of uncertainty avoidance and are compared to cultures at the other end of the scale with a low score in uncertainty avoidance traits. The cultures high in uncertainty avoidance are stimulated more with:

Some cultures are described as being high on the power distance scale and are compared to cultures at the other end of the scale with a low score in power distance traits. These cultures high on the power distance scale have a strong belief in:

  • Authority
  • Hierarchy

Cross Cultural Web Tools For High Uncertainty Avoidance Cultures

There is more than one cross cultural communication web tool you can use to appeal to each of the different cultural behavioral traits.

Here are the web tools you can use on your website to communicate better with cultures who score high on the behavioral scale of power distance:

When A Show Of Company Hierarchy Reassures Your Clients

When A Show Of Company Hierarchy
Reassures Your Clients

How To Use Your Company Executives For Better Cross Cultural Communication

How To Use Your Company Executives
For Better Cross Cultural Communication

When Your Company Vision Statement Opens International Business

When Your Company Vision Statement
Opens International Business

Where To Mention Company Awards On Your Website

Where To Mention Company Awards
On Your Website

Why You Must Not Forget To Put In Appropriate Titles On Your Website

Why You Must Not Forget
To Put In Appropriate Titles
On Your Website

Where Ownership Appeal Can Bring In International Business

Where Ownership Appeal
Can Bring In International Business

These web tools respond well to the traits for cultures high on the cultural behavioral power distance scale.

There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.

Important Notice

Basic Guidelines For Using This Web Tool

If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.

You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.

Use these cross cultural web tools to inspire you to improve your web communication with your international clients.

Review all 5 different culture behavior scales here:
Web Tools For Cultural Communication

You can find other ways to improve your international sales here:
Business Guide 8 - Improve Your International Business Development Plan

Rate this:
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Cross Cultural Web Tools For Countries With High Uncertainty Avoidance Cultural Behaviors

July 29, 2008 by User Imagecindy  

International Web Marketing Photo: Georgios M. W.


Last updated 16 August 2008

This is part of the Get International Clients:
Guide To Cultural Web Tools

There are 5 different scales of cultural behavioral traits.

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

Today we are only going to look at the web tools for the high end of the uncertainty avoidance behaviors. This is part of the high versus low uncertainty avoidance behavior scale.

Traits Of Cultures High In Uncertainty Avoidance

Some cultures are described as being high on a scale of uncertainty avoidance and are compared to cultures at the other end of the scale with a low score in uncertainty avoidance traits. The cultures high in uncertainty avoidance are stimulated more with:

  • Predictability
  • Structure
  • Order

They do not respond well when they are faced with:

  • Ambiguity
  • Less structure
  • Taking risks

Cross Cultural Web Tools For High Uncertainty Avoidance Cultures

There is more than one cross cultural communication web tool you can use to appeal to each of the different cultural behavioral traits.

Here are the web tools you can use on your website to communicate better with cultures who score high on the behavioral scale of uncertainty avoidance:

Where To Emphasize Your Customer Service To Get More Sales

Where To Emphasize
Your Customer Service
To Get More Sales

The International Markets Where Your Free Offers Work Best

The International Markets Where
Your Free Offers Work Best

How Web Themes Based On Tradition Can Help You In Certain Foreign Markets

How Web Themes Based On
Tradition Can Help You
In Certain Foreign Markets

When To Use Testimonials To Get More International Sales

When To Use Testimonials
To Get More International Sales

When Do You Need To Talk To Your International Clients With Their Vocabulary

When Do You Need To Talk
To Your International Clients
With Their Vocabulary

When International Clients Need More Guided Navigation

When International Clients Need
More Guided Navigation

Where Is It Good To Mention Your Different Local Offices On Your Website

Where Is It Good To Mention
Your Different Local Offices
On Your Website

These web tools respond well to the traits for cultures high on the cultural behavioral uncertainty avoidance scale. Read more details for each of these web tools in the articles in the Web Tools For Cultural Communication Guide.

There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.

Important Notice

Basic Guidelines For Using This Web Tool

If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.

You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.

Use these cross cultural web tools to inspire you to improve your web communication with your international clients.

Review all 5 different culture behavior scales here:
Web Tools For Cultural Communication

You can find other ways to improve your international sales here:
Business Guide 8 - Improve Your International Business Development Plan

Rate this:
3.2

Cross Cultural Web Tools For Countries With High Femininity Cultural Behaviors

July 28, 2008 by User Imagecindy  

International Web Marketing Photo: Chance Agrella


Last updated 16 August 2008

This is part of the Get International Clients:
Guide To Cultural Web Tools

There are 5 different scales of cultural behavioral traits.

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

Today we are only going to look at the web tools for the high end of the femininity behaviors. This is part of the masculinity versus femininity scale.

Traits Of Cultures High In Femininity

Some cultures are described as being high on a scale of femininity and are compared to cultures at the other end of the scale which are high in masculinity. The cultures high in femininity are stimulated more with:

  • Nurturing
  • Caring

Cross Cultural Web Tools For High Femininity Cultures

There is more than one cross cultural communication web tool you can use to appeal to each of the different cultural behavioral traits.

Here are the web tools you can use on your website to communicate better with cultures who score high on the behavioral scale of femininity.

Why Soft Selling Appeals To Cultures With High Femininity

Why Soft Selling Appeals
To Cultures With High Femininity

When Harmony Has Stronger Appeal To Your Clients

When Visual Harmony Has
Stronger Appeal To Your Clients

These two web tools respond well to the traits for cultures high on the cultural behavioral femininity scale.

There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.

Important Notice

Basic Guidelines For Using This Web Tool

If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.

You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.

Use these cross cultural web tools to inspire you to improve your web communication with your international clients.

Review all 5 different culture behavior scales here:
Web Tools For Cultural Communication

You can find other ways to improve your international sales here:
Business Guide 8 - Improve Your International Business Development Plan

Rate this:
3.2

GIC Week In Review - 30

July 27, 2008 by User Imagecindy  

International Web Marketing

Here is this weeks review on Get International Clients:

This has been yet another week full of cross-cultural web tools to help you improve your international marketing results.

As usual, the Sunday Blog Carnival starts off this week:

Cross-Cultural Web Tools:

Resource Lists And Get International Clients Guides:

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Get International Clients Sunday Blog Carnival #12

July 27, 2008 by User Imagecindy  

Welcome to the July 27, 2008 edition of the Get International Clients Sunday Blog Carnival.

Last Weeks Most Popular Sunday Blog Carnival Article

“Search Engine Optimization (SEO) for Blogs — The Absolute Minimum Every Blogger Should Know” was voted the most popular post last week. Let’s see which of this weeks posts wins next.

Welcome to the July 27, 2008 edition of get international clients.

Cross Cultural Communications


Dan Harris presents F-ck China Culture Lessons. Give Me Anthony Bourdain With No Reservations. posted at China Law Blog, saying, “Rather unorthodox….”

International Business


Dr. Joe Capista presents How To Effectively Use Business Mentoring posted at The Success Triangle, saying, “If you are running a small business and you get frustrated when things seem to be going wrong you’re not alone. Every successful businessperson experiences some level of frustration. The distinction between successful business owners and those that continually struggle is the way they handle their frustration. Learn how a mentor can not only help you to handle frustration, but thrive during difficult times.”

Other


Sally Thompson presents Is Your Site Hot or Not? 50 Useful Tools for Evaluating Your Website posted at Internet Service Deals.

Amy S Quinn presents 50 Firefox Add-Ons to Achieve Private and Secure Web Surfing posted at Internet Service Deals

.

That concludes this edition. Submit your blog article to the next edition of get international clients using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page. Technorati tags:

, .

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Where Loyalty Programs Work Best On Your Website

July 27, 2008 by User Imagecindy  

International Web Marketing Photo: Chance Agrella


Last updated 16 August 2008

This is part of the Get International Clients:
Guide To Cultural Web Tools

There are fives scales to measure different cultural behaviors. There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

We have already seen 5 web tools for cultures with high collectivism behavior traits.

  • Communities
  • Family Themes
  • National References
  • Newsletters
  • Local Blogrolls

Loyalty Programs

Let’s look at the sixth web tool for cultures with high collectivism culture behavioral traits:

  • Use loyalty programs

Cultures with high collectivism behavior traits value group goals and activities. You may use loyalty programs throughout other cultures and they will work well for you there too.

But these cultures with high collectivism traits will have a stronger response to your loyalty programs. Be sure to highlight your loyalty programs on your website targeted to these cultures

Let’s review the cultural behavior of High Collectivism behavior traits:

Traits Of Cultures With High Collectivism

Some cultures are described as being high on the scale of collectivism. These cultures have strong beliefs in:

  • Group goals

This is opposed to the other end of this scale, cultures high on the scale of individualism, which have strong beliefs in:

  • Personal goals

Here’s one thing you can do to communicate better with your clients in these cultures:

Highlight Use Of Loyalty Programs

In these cultures here are some ideas for loyalty programs:

  • Customer loyalty programs
  • Credit card loyalty programs
  • Memberships for key customers
  • Country specific customer programs

These web tools have a strong appeal to collectivism cultures. Be sure to find the right way to emphasize them on your website. There will be instances where you will need some expert advice.

Use these cross cultural web tools to inspire you to improve your web communication with your international clients.

There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.

Important Notice

Basic Guidelines For Using This Web Tool

If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.

You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.

Here are the other web tools you can use for High Individualism Cultures:
Communities
Family Themes
National References
Newsletters
Local Blogrolls

Review all 5 different culture behavior scales here:
Web Tools For Cultural Communication

You can find other ways to improve your international sales here:
Business Guide 8 - Improve Your International Business Development Plan

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Key Resource Guide

July 26, 2008 by User Imagecindy  

International Web Marketing


Last updated 13 August 2008

Here is an unfinished list of resources for international business development. I’ll be adding more to the list, so check back here regularly.

If you have any particular resource information you are interested, just let me know.


These are useful tools and places to get other resources to help you develop your international business today.

How To Start Despite Foreign Languages

Learn how free translation software tools can help you. They are not a miracle solution for your sales communication. But they can get you started with your international market research.

Guide To Using Free Translation Software Tools

Using free translation tools International market research is easier and faster with free translation software tools find out how to use them here.