Which Cultures Need You To Get To The Point Fast?

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

We have already reviewed two such tools for cultures with a high masculinity behavioral trait. These were the web tools of:

• Games and Quizzes
• Product Quality

Get To The Point

This week we are going to look at another web tool for high masculinity cultures:

• Get to the point when giving your information on your website

It’s often easier to understand this when looking at how you would appeal to the cultures on the other end of the scale. At this opposite end of the scale you would use a soft sell approach with attention to images.

Here, in today’s example, in cultures with high masculinity traits you would use less imagery to get your point across. Read more

Get International Clients Sunday Blog Carnival #8

GIC Sunday Blog Carnival - 29 June 2008

Cross Cultural Communications

John W. Furst presents Email Feedback Loops And Some Internet History posted at E-Biz Booster Blog, saying, “In cross cultural communications it is even more important to let potential clients know that there emails get delivered. Create a feedback loop and make sure you can rely on Email for even very important things.”

International Business

Joseph McClellan presents What I Learned In Mexico: Business Negotiation posted at Debit versus Credit, saying, “Doing business internationally is not something that should be taken lightheartedly. Business negotiations are different anywhere you go around you the world and you would be wise to be prepared as such. This post goes over my own experiences with the differences between Mexican and U.S. business negotiators.” Read more

Use A Multicultural Internet Marketing Strategy To Develop Your International Business

Internet marketing is a great tool for international business expansion. It can help you get more international clients…if you use it right.

Part of the equation for a successful international internet business is using the correct marketing online for your international audience.

Internet Marketing Today

Internet marketing has become fairly sophisticated with regards to Search Engine Optimization. The search engines have become so sophisticated and they change so rapidly that online businesses are no longer trying to master them. It has just become too expensive to do so, and the rapid changes in search engine algorithms mean they might be wasting their money.

This is good news for the internet users. Online businesses are coming back to stronger marketing to their internet readers.

Good internet marketing has more to do today with creating meaningful relationships with readers than ever before.

Marketing To The Right Cultural Target

The dilemma is that you cannot really contain your website to one location. If your website is in English for example, your readers will come from all sorts of countries. Online businesses need to adjust their marketing to the different cultures of their audiences.

So does what does this mean for online businesses? Read more

Where To Use Your Privacy Policy For Better Online Business Results

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors. There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

We have covered 2 web tools for cross cultural communication to cultures with high individualism behavioral traits:

• Personalization
• Themes of independence

Privacy Policy

Let’s look at a third web tool for cultures with high individualism culture behavioral traits:

• Privacy policies

Cultures with high individualism traits, such as all of the major English speaking cultures, like to be informed clearly of your privacy policy.

Let’s review the cultural behavior of high individualism behavior traits:

Traits Of Cultures With High Individualism

Some cultures are described as being high on the scale of individualism. These cultures have strong beliefs in:

• Personal goals

This is opposed to the other end of this scale, cultures high on the scale of collectivism, which have strong beliefs in:

• Group goals

Here’s one thing you can do to communicate better with your clients in these cultures:

Highlight Use Of Your Privacy Policy

In these cultures you can need to clearly indicate your privacy policy. You need to state how you:

• Treat all personal information
• Use all personal information
• Protect all personal information

For all major English speaking cultures this is a standard web tools. Remember, it is all about finding the right emphasis on how you use these web tools to create good cultural communication.

Use these cross cultural web tools to inspire you to improve your web communication with your international clients.

There is lots more on the different cultural behaviors in the June issues of the Get International Clients Weekly Newsletter. Sign up quickly for more tips and ideas for getting more out of your international marketing.

Important Notice

Basic Guidelines For Using This Web Tool

If you have not read the Basic Guidelines For Using Cross Cultural Communication Web Tools as mentioned in the very beginning of this article, please do so before implementing any of these web tools.

You need to look at the whole picture of all five cultural behaviors before tweaking how you use the specific web tools outlined here.

Why Your International Lead Is Key To Your International Success

You may be able to smooth over some lack of good business practices in your domestic markets. This is sometimes possible simply because you know your market well and are able to compensate in other areas.

This article is part of the Guide To International Lead Generation, which is just one of the marketing strategies in the Business Guide 4 - Build Your International Marketing Strategy essential for effective international business development. Be sure to check them both out.

International Miscommunications

You cannot smooth over any lack in good business practices as easily in international markets. The cultural differences in you international markets highlight any little areas lacking in good business practices.

The communication hurdles in doing international business means you must start with excellent business practices. If you don’t? …well things just get messy. Then things are difficult to see clearly to analyze and move forward.

Start With The Right Definition For You

In international sales, confusion often happens right at the beginning of the sales process. With the basics. In order to generate leads you must know what they are. Read more

How Visual Harmony On Your Website Gets You More International Sales

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

We have already reviewed two web tools for cross cultural communication to cultures with the high Context behavioral trait:

• Soft Selling
• An Indirect Approach

Harmony In Website Aesthetics

This week we will look at the last web tool for cultures with a high Context culture behavioral trait:

• Harmony in how your website looks

Some cultures have a communication style where much of the communication happens in the context of what is being said. It is not all in the content of what is being said. These cultures do not have a straight forward communication. So you need to understand what is being said within the context of it being said.

These cultures respond better to a soft sale. Read more

Read This And Learn Where To Find More International Sales

Photo: Georgios M. W.

If you are like most businesses today, you welcome international sales.

If you already get international business online, you probably do not really why you got in the first place.

This article is part of the Guide To International Lead Generation, which is just one of the marketing strategies in the Business Guide 4 - Build Your International Marketing Strategy essential for effective international business development. Be sure to check them both out.

For most online businesses, it often appears as if their international clients just walked in off the street. This is not usually the case. Your international clients have motivations just like your domestic clients. The trick is to uncover them.

• Would you like to find out what triggered those sales?

• Would you like to cultivate those triggers to get more international sales?

Look For Answers

Well you can learn to get more international sales if you already have some sales to analyze and work on.

You do not need to have hundreds of international sales. You can start with dozen or so international sales from your website. This is all you need to do a little research to find out where to get more.

The key is to find out how to make your current little batch of international sales grow into a steady stream. You need to find out how to market to people just like the international clients you already have. How do you do this? Read more

When Your Company Vision Statement Opens International Business

Last updated 16 August 2008

There are fives scales to measure different cultural behaviors.

• High Individualism versus High Collectivism Behavior
• Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
• High Power Distance versus Low Power Distance Behavior
• High Masculinity versus High Femininity Behavior
• High Context versus Low Context Behavior

Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

Last week we reviewed the second web tool for cross cultural communication to cultures with a high score on the Power Distance behavior scale:

• Company Hierarchy
• Company Executive Photos And Videos

Let’s look at the third web tool in this category: Read more

Do You Need An International Marketing Pipeline?

Have you got your online international sales strategy all wrong?

This article is part of the Guide To International Lead Generation, which is just one of the marketing strategies in the Business Guide 4 - Build Your International Marketing Strategy essential for effective international business development. Be sure to check them both out.

Trend Towards More International Business

Most online businesses today want to get more international business through their website.

The fact is international business counts more today than every before. It often represents more stability through times of domestic economic instability. And we are going through some unsettling times.

Let’s do a little international market brainstorming.

• What kind of international marketing pipeline do you need?

A Communication Platform Only

The easiest communication platform for you to use to reach international prospects is your company website. Everyone can see your website. But don’t forget your website is only a communication platform.

• Are you concentrating on your communication platform rather than your marketing pipeline?

You need more than a platform to create a different source of revenue. So the next question is:

• Is your international internet marketing getting you more than just international visitors? Read more

  Tags: international lead generation, international marketing, international sales, marketing pipeline, online marketing pipeline

  How Web Themes Based On Tradition Can Help You In Certain Foreign Markets

  June 24, 2008 by cindy  
  

  7 Comments

  

  
  Last updated 16 August 2008
  

  This is part of the Get International Clients:
  • Guide To Cultural Web Tools

  There are fives scales to measure different cultural behaviors.

  • High Individualism versus High Collectivism Behavior
  • Uncertainty Avoidance versus Low Uncertainty Avoidance Behavior
  • High Power Distance versus Low Power Distance Behavior
  • High Masculinity versus High Femininity Behavior
  • High Context versus Low Context Behavior

  Important: Read the Basic Guidelines For Using Cross Cultural Communication Web Tools before implementing any of these web tools.

  There is more than one tool you can use to appeal to each of the different cultural behavioral traits.

  We have already reviewed two web tools for cross cultural communication to cultures with a high Uncertainty Avoidance behavioral trait:

  • Customer Service
  • Free offers

  Let’s continue with a third Uncertainty Avoidance web tool :

  Themes Around Tradition

  This week we will look at another high Uncertainty Avoidance cultural behavior web tool : Read more

  Tags: cross-cultural communication, cultural behaviors, high uncertainty avoidance, order, predictability, structure, tradition, uncertainty avoidance, web tools

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